Social Media

Instagram Chief Lists Top 3 Priorities For 2023

Instagram chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections.

Early last year, Mosseri said Instagram’s priorities would be to work on video, messaging, transparency and control, and helping creators make a living.

Mosseri believes Instagram has made a lot of progress in achieving those goals but admits there have been some false starts.

There’s no doubt that Mosseri is referring to the full-screen redesign launched in the summer, which received so much backlash that Instagram went back to the old interface.

As the company looks toward 2023, Mosseri’s vision for the year ahead is about bringing people together about the things they love.

To do this, Instagram will focus on three things:

  • Creativity inspiration
  • Discover new things
  • sparking contacts

Instagram hit a new milestone last year, surpassing 2 billion monthly active users. This means that the company has more responsibility to offer it to everyone who uses Instagram daily.

Here’s more on how Mosseri plans to achieve these three goals.

1. Inspire creativity

Instagram will always unite people through their common interests, something that will never change. While Instagram methods may evolve as technology advances, the basic concept of bringing people together through common interests will not.

In 2023, Instagram will continue to focus on inspiring people to be creative, which is the idea Instagram was born out of.

2. Discover new things

Instagram will continue to help users find new content. And no, this does not just refer to videos.

Instagram’s plans to focus more on videos are well known. However, Mosseri reaffirms the company’s commitment to helping people find recommended images and content from people they don’t follow and content creators outside their network.

“Instagram should be a place where you discover amazing things every time you use it,” Mosseri says.

3. Arouse connections

Instagram wants to encourage connections between users through the content they find on the app.

The company plans to focus on this aspect to stand out from other social media platforms and promote interactive experiences to start conversation rather than passive consumption.

The creators are not happy with the status of Instagram

Instagram has a lot of work to do this year to please its creators.

Comments under Mosseri’s advertisement Indicating that users are unhappy with how the algorithm distributes content.

Content creators say their growth has slowed to a halt, unable to reach new audiences no matter how hard they try to adapt to push video on Instagram.

On the other hand, regular users don’t see enough of the content they go through on Instagram. They complain about seeing more content from people outside their network than they do from friends and family.

Instagram needs to act quickly to address these issues before people find an alternative that meets their needs.

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