Does aligning SEO goals across multiple teams and departments seem like herding cats?
To add fuel to the ever-expanding timeline, you may have uninformed stakeholders who also need to provide their input.
Marketing, SEO, and content teams share many of the same goals, but how aligned are you in consistently creating timely and effective content?
It’s time to try out the perfect SEO feed.
On June 22nd, I moderated a webinar with Ajay Rama, CEO of Alps.ai. He’s shown how to create a well-formatted feed that seamlessly connects your team and elevates your content program and outperforms your competition.
Here is a summary of the webinar.
To access the entire presentation, Complete the application.
The challenges of producing high-performance content
As you expand, content creation can get more challenging.
Many businesses have a hard time staying on track, which leads to a decline in the quality of content.
- Content quality is very subjective and difficult to measure, as it depends on the ability of the content writer, which varies from person to person.
- Research on this topic is very time consuming, and the quality of research is inconsistent.
- Many stakeholders make aligning and implementing the vision a challenge.
So what is required?
a Content Brief It is a solution to meet the challenges of expansion.
[Create the perfect content brief] Instant access to the webinar →
In fact, very few companies use content summaries.
Even when they are used, they are not comprehensive, high enough, or do not provide the benefits that the organization needs.
What does the effective content brief and implementation steps cover?
A well-organized feed can increase the overall performance of your content.
Three steps address each aspect of the main pillars that make up a solid piece of content.
[Discover the 3 core pillars of content creation] Instant access to the webinar →
Step 1: Research the user’s needs
Research the keyword landscape for your topic before you start writing. You will need to understand the queries that people type into search engines.
Once you know this, you can finalize the keywords you should optimize your content for.
First, create a list of the keywords you’d like this page to rank for.
- Basic keywords.
- Keyword support.
[See examples of each] Instant access to the webinar →
Second Step: Conduct a competitive search
The next step is to create quality content.
Competitive research can help you build quality content. You can achieve this by knowing:
- What competitors cover.
- Titles and titles.
- Frequently Asked Questions.
- subtopics.
- How competitors improve their content.
- Words and phrases.
- Items that have been improved.
Aim for at least seven pages of comprehensive research.
Step 3: Optimize your SEO plan
Learn the elements of how you plan to get your content to search engines.
This can be achieved through:
- Keyword targeting.
- Handling user inquiries.
- Define and target SERP packages.
[Dive deeper into each step] Instant access to the webinar →
Here’s what your content feed should look like.
Organized research will allow your team to focus on the creative aspects of content creation without wasting time on operational details.
[Slides] How to Create the Perfect SEO Feed That Matches the Difference Contest and Win
Here is the presentation:
Join us for our next educational webinar!
How to speed up your keyword research with powerful topic combinations
Join us and Dave Snyder, CEO and Founder at CopyPress as he talks about how this method can help you rank higher.
Reserve my seat
Image credits
Featured Image: Paolo Bobita/Search Engine Magazine
