How A Solid Content Strategy Can Empower Your Team [Podcast]

SEJ is pleased to announce that Amanda Zantal Wiener is our Editor-in-Chief!

This is a newly created role with a strong focus on leadership and strategy. Amanda will oversee the entire editorial team and guide us into our exciting future.

Amanda joins me to talk about her new role, content strategy, leadership, and how a strong content strategy, paired with a strong editorial team, can empower and inspire your team.

Prior to coming to SEJ, Amanda served as Senior Deputy Editor and Content Manager for the Social Media Team at HubSpot.

SEJ is at this critical moment of growth and scope as it is a very important time but a very exciting time to enter this environment because it is a time of great change perhaps with some growing pains. So she’s really able to see the impact it’s going to have on that growth and development of SEJ, and specifically as it evolves from a blog to a full media presence, a full publication. – Amanda Zenthal Wiener 20:01

I like a good company culture that you don’t need a handbook to tell people how to have a good corporate culture. – Lauren Baker, 22:57

There are plenty of opportunities to expand the view that a post is news and create editorial content that isn’t necessarily broken but is still relevant and relevant and therefore newsworthy, and that gives you more time to sit down with the information and really think about what it really means and add different perspectives to it. — Amanda Zantal Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How did Amanda get to Hubspot.
[14:52] – What are Amanda’s management and leadership philosophies.
[18:59] What drew her to the role of SEJ Editor-in-Chief?
[24:23] Content marketing objectives for publishers vs. tools and branding objectives.
[35:27] What would you bring to this new role?
[41:40] – What should be considered when writing content, and do artificial intelligence tools have a place?
[48:17] – Where will you direct the SEJ editorial?

This is what drew me to the SEJ environment. In particular, it seemed like an environment in which there were many strong, intelligent people. Everyone I met listened. So being able to come out of that strong position and strong point of view with respect was something that stood out to me during the interview process, and this is not an environment, not a workplace dynamic that you find in many places. – Amanda Zenthal Wiener 21:06

Everything is multifaceted now. You must have a multi-channel approach to content strategy, or you will fall behind the starting line. This is probably the biggest difference: You have to factor in brand awareness, brand recognition, brand recall, thought leadership, all of those things. — Amanda Zenthal Wiener, 29:24

As long as you have that audience, you can always introduce new ingredients and new things.— Lauren Baker, 34:02

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Amanda brings a wide range of experience to the table. From HubSpot, she has worked as an editor and writer for companies like Fast Company and EcoSalon. In addition, her byline can be found in various media, including Thrillist.

SEJ is lucky to have Amanda on board as Editor-in-Chief. Her experience in content strategy and editorial work with strong teams of writers and editors makes her ideal for the challenges we face as an organization navigating an ever-changing media landscape, where relevance is key!

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Connect with Lauren Baker, Founder of Search Engine Journal:

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