How To Keep Your Job Safe From ChatGPT & AI

This post was sponsored by the Ad World Conference. The opinions expressed in this article are those of the sponsor.

Seemingly overnight, artificial intelligence (AI) has 10x the power of marketers to produce content.

And with the release of GPT-4 scheduled for release in the first quarter of 2023, the marketing community couldn’t come closer to achieving its dreams of streamlining search, thinking, delivery, analysis, and iteration across all creative formats (text, audio, image, and video).

However, with AI becoming more prevalent every day, we’re seeing designers, copywriters, and all kinds of marketers worry and ask:

That’s why we’ve included a file Artificial intelligence in advertising track to this year Advertising world 2023 conference at home.

In the meantime, let’s answer some of your most pressing questions about AI in marketing.

Will my SEO job or my content marketing career disappear because of AI?

The short answer: No, AI will not take your digital marketing job.

The long answer: AI will multiply hotspots and speed up testing, boosting your relationship to work and your personal bandwidth.

There is good news when it comes to AI: AI will also not “take over everything humans do”.

It will just be one of the standard tools that everyone in the digital industry uses to make their work more optimized.

How will artificial intelligence enhance my career in digital marketing?

AI tools like ChatGPT will:

• Equipping you with the tools that make creative abstracts more visible.
• Enable ideas that share information faster and more accurately.
• Create better relationships with clients Interdepartmental and within marketing agency partnerships.
• Detect tool integration It gives you an undeniable competitive advantage.
• Reduce the time spent on analysis And think.
• Test more designs and marketing concepts.
• Activate more products and marketing campaigns to be launched in a shorter time.
• Small business presentation, writing and design more intuitiveand prepare them to expand into creative experiences in the future.

How can PPC, paid media, and SEO professionals integrate AI?

For advertisers and SEO experts, integrating AI tools gives you more comprehensive creative testing and the opportunity to update assets more often at a fraction of the original cost in time, resources, and budget.

will Enhance your workflow through automation:

• Keyword idea generation.
• Hooks video ads and text.
• High-resolution original image ads.
• Headlines, taglines, and extensions for Google Responsive Search Ads and Performance Max.
• Headlines, descriptions, and body text for Facebook ads and posts.
• Captions for TikTok ads and posts.
• Subject lines, subtitle, and body copy for email campaigns.
• Product descriptions for Shopify.
• SEO optimized articles and landing pages.

As you can see, AI will make your marketing and content creation efforts more worthwhile, because original content tends to be under-utilised, but with AI it will roll out across more platforms, in more formats, and in record time. This will make creating original content more profitable than ever. You need to be able to:

• Summarize video transcripts in blog posts and carousel posts (such as ChatGPT).
• Turn blog posts into videos (eg Lumen5).
• Create videos with AI sound from plain text (eg Synthesia).
• Create new conversion opportunities by making content more accessible to visually or hearing impaired consumers by creating text-to-speech (eg Play.ht) or audio-to-text (eg Description).

The list goes on and on.

The takeaway is: Artificial intelligence is not the big monster you might think. It is a weapon to get rid of the barriers, restrictions and disadvantages that marketers face in their daily work.

Try using ChatGPT, Writesonic, Jasper, or Copy.ai. And you will find that artificial intelligence only enhances your capabilities. With some practice, you’ll be able to be more creative, focused, and adaptable than you’ve ever been. Think of it as if you had the powers of sci-fi characters Lucy or Eddie (Limitless).

The truth is, with the ability of AI to quickly process data and produce content, we have entered a new world of infinite possibilities. A marketing world where it is no longer a race against time, but rather a race to message/market fit and campaign scaling.

Therefore, your mastery of AI is not a matter of when, but how.

@employee

Athletique is such a great brand – I wonder what it would be like to start it already…. #chatgpt # Midjourney # to open #ai # the world

♬ original sound – Ad World | Ads and AI tips

How do I learn to integrate AI into my marketing function in a functionally safe way?

This year’s Ad World Conference includes all-new AI in the ad funnel to get you in that funnel.

Join this Ad World He walks 29-30 From the comfort of your home.

Discuss the AI ​​revolution with our expert speakers, like marketing legend Seth Godin, and delve into how marketers are harnessing the power of AI.

You will learn how:

• Master ChatGPT prompts And create unique content in record time.
• Automate powerful SEO campaigns With a budget of $0.
• Minimize the search efforts.
• Generate endless creative ideas.
• Rapid parallel hypothesis testingGrow your business through data-driven experiences.

You’ll hear from companies at the forefront of AI marketing and advertising, including Jasper, Zapier, Craftly, Unbounce, and more.

And you’ll discover what the future holds for machine learning (including risks and rewards), and how it will impact the industry.

By the end of the conference, you will have a fresh creative mind and a changing approach to experience growth.

Book your ticket at Ad World now While the 20% discount on Search Engine Journal is still available.

Image credits

Featured Image: Image generated by Ad World using Dall-E. Used with permission.