Creative Intelligence And Its Role In Online Advertising [Podcast]

You may have heard of artificial intelligence, but what about creative intelligence?

Alex Collmer, CEO of VidMob, joined me at the SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today’s market conditions.

Gain insight into how improvements to creative intelligence and data transparency can help you make the right decision when running your creative campaigns.

Find out how it plays out with privacy updates and running campaigns across various ad networks, mobile devices and social media apps.

One of the things that creative intelligence can do is help people get a reality check on how original and unique that creativity is against the myriad of things on the market today. It is a tool to help people observe culture to understand how trends are progressing and when the moment has passed. – Alex Colmer, 15:34

Previously, it was a matter of getting a click to go to the site. Now everything is very intertwined. It should be a chore for a creative team to fill in all the blanks and then use that data to change, update or make those adjustments to the design itself. — Lauren Baker, 03:54

This is not an A/B test. You know this is a little bit like the thing we did yesterday. This is a whole new world and opens the vision for the first time as to why creativity is. – Alex Colmer, 07:20

[00:00] – About Alex.

[08:03] How is Creative Intelligence related to Artificial Intelligence?

[10:53] How quickly the campaign gets creative feedback.

[13:40] Where originality comes from.

[17:55] – How important is Creative Intelligence in terms of data privacy?

[19:46] – Can creative intelligence prepare a report on demographics?

[21:16] Can you improve for different age groups simultaneously?

[22:57] Can data from mobile devices be synced to traditional ads?

[25:20] – Alex’s view of augmented reality and taking pictures.

[31:37] Insights about rich media ads on Amazon.

Mentioned resources:

vid mob –

We’ve built technology to enable people to make sense of all those creatives that might be running through a Meta, YouTube, TikTok, or Amazon account. We process those billions of creative feature signals and pull all performance information from those platforms. Likes, clicks, views, engagement metrics, and purchases are included. – Alex Colmer, 06:22

Intelligent creativity gives people data they can interact with in real time in a software platform that enables them to be very flexible in their designs. They can improve your market and greatly improve the results they see from their campaigns.– Alex Colmer, 10:35

As the media side loses its effectiveness, the creative side has to take on more responsibility. – Alex Colmer, 19:14

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Connect with Alex Collmer

Alex Kollmer founded VidMob, the preeminent video creation platform that enables anyone to maximize their video presence and make a brand impact. An engineer specializing in technology, design and entertainment. Alex’s multifaceted experience paved the way for him to co-found Autumn Games, a popular video game publisher, before founding VidMob.

Alex is a comprehensive man with so many passions and talents! He’s an avid husband, youth sports coach, ultra-runner, and tech/digital media entrepreneur. Also impressive are his specialties in Intellectual Property Finance (films, video games, and music), Investment/Fund Management and Media Private Equity – Alex sure knows how to get the most out of life!

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