The Jeep Wrangler is a staple in the American auto market. The Wrangler model has been around since 1987, but it’s actually been around for much longer. From World War II onwards, the Jeep dominated the American off-road scene despite being an objectively terrible road car. Somehow, despite all the bad reviews, the Wrangler remains one of our favorite things on four wheels. And it’s in that spirit that we offer you three reasons to get a despite every review you’ve ever read.
The 2023 Jeep Wrangler is still an off-road beast
More than any other off-road platform on the market today, the 2023 Jeep Wrangler embodies the off-road spirit. But it’s not just the wit that the Wrangler has; it also has the chops to back it up.
, makes for the most capable factory off-roader the brand has ever made. According to , this package includes 35-inch 315-section BF Goodrich K02 All-Terrain tires, unique 18-inch beadlock wheels, a 1.5-inch lift, a 4.88:1 ultra-short axle ratio option, a strengthened turnstile and updated brakes. This, coupled with the already proven platform, is one hell of an off-roader.
The 2023 Jeep Wrangler still has a manual transmission
Sure, this might seem like an odd reason to buy a vehicle, but manual transmissions are fading fast. With more nameplates dropping the third pedal every year, the shrinking list of vehicles offering it is becoming more enticing.
I put my money where my mouth is. When I bought from , I refused to buy an automatic. I waited until I found the right one with a 5 speed. There is something “right” about shifting gears yourself in a Jeep. The brand understands this.
Subjectivity aside, if you plan to drive your own Jeep Wrangler, many off-roaders prefer a manual gearbox to an automatic one because you can more accurately control the power with the clutch.
Nothing is as customizable as a Jeep
A major part of a Jeep Wrangler’s appeal is that nearly every single piece can be upgraded, downgraded, modified, reversed, or anything else your heart desires. Jeeps are Lego cars. While performance upgrades are a big part of the market, more recently, many Jeep owners have embraced strictly cosmetic changes.
In a world where cars are becoming more uniform by the day, the Jeep Wrangler is actively spitting in the face (or perhaps something slightly less aggressive) of that conformity. Besides all that customization, Jeeps still come in a variety of fun colors. You’re not stuck with just a white, black, or silver one.
You should consider buying a Jeep
If you found this list of reasons to buy a 2023 Jeep Wrangler a little subjective, well, that’s mostly because it is. Jeeps are for the topic. This is what they do. They only serve the buyer and the buyer. Wranglers aren’t overly practical, roomy, reliable, or comfortable. Those things go to serve other people. The Wrangler, even in its many guises today, is meant to give drivers a sense of possibility and purpose. They are meant to answer the question, “Hey, do you think we can get over there?” I love it about Wranglers, and if you like that, then you need no other reason to get one.
