1 Automaker Won 4 Best-in-Class Awards From KBB for 2023

Finding the best vehicles in any category can be challenging. That’s why we turn to experts like, who test hundreds of models annually, to give us the best options. Prism award winners are an impressive mix of automakers, models, and value. Surprisingly, only one automaker has won four best-in-class awards from KBB for 2023. This year was dominated by more than just pickup trucks.

KBB’s Best Electric Truck: 2023 Ford F-150 Lightning

2023 Ford F-150 Lightning | stronghold

First, the 2023 Ford F-150 Lightning has been named Best Electric Truck. Winning the award for Best Electric Truck of the Year 2023 wasn’t difficult. We admit that this is the least impressive of the four awards Ford has received. Not because lightning isn’t cool, but because there isn’t much competition yet. We don’t have an EV pickup from Ram, Chevrolet, Toyota, or even Tesla yet. Although it outsold the Rivian R1T, it was never competitive with Ford trucks, especially with its exceptionally high prices.

It won KBB’s 2023 Best Buy award. This is the least surprising of the automaker’s four Best Buy awards. Not only is it dominant in pricing, towing, hauling, and more, but it’s been the most popular truck in America for so long that we can’t remember another pickup that bears the title. KBB says it’s ideal because it can be “a basic work truck, a luxury people mover, or anything in between.”

The 2023 Ford Maverick compact truck won Best Buy 2023

2023 Ford Maverick Ford is the most dominant automaker, according to KBB.
2023 Ford Maverick | stronghold

Next, Ford continued its dominance in KBB’s best-in-class awards by winning the Best Buy award for compact van. There is nothing new about winning awards. After only a few years of existence, famous merchants still couldn’t hold them for more than a week. Plus, it’s very affordable, starting at just over $20,000, and offers a standard hybrid powertrain with the best fuel economy of any pickup.

In the future, winning this award will be much more difficult. For now, we consider the Hyundai Santa Cruz’s only true maverick competitor. However, it’s rumored that we’ll be getting entry-level offerings from Toyota, Ram, and more soon.

Ford makes more than just great trucks


Although every KBB Best Buy award Ford took in 2023 is a pickup truck, it’s also outside the pickup segments. Prism named Full-Size SUV of the Year. Although it doesn’t quite have a bed, it’s a coincidence that Ford’s best SUV is on a truck platform. It looks like the automaker has nailed a certain type of vehicle really well.

KBB says the Expedition is “a comfortable and refined eight-passenger full-size SUV that’s ready for work and travel.” Experts also love that it can tow 9,300 pounds and has excellent features like Pro Trailer Backup Assist 2.0 to make it easier for the driver to do so.

1 automaker, and 4 Best in Class awards from KBB 2023

In conclusion, one of the automakers won four best-in-class awards from KBB for 2023, . As a leader in full-size trucks for years, it’s no surprise that the automaker is dominant. The Ford F-150 Lightning is the best electric truck, the F-150 is the best full-size model, the Maverick is the best compact pickup truck, and the Expedition is the best full-size SUV overall. Each has its strengths, but Ford is clearly good at making a certain type of vehicle.

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