Can’t decide what’s your next YouTube video? The company shares tips on using data to find out what your audience wants to see.
A new video posted to the Creator Insider YouTube channel explains how to gather ideas to find inspiration and opportunities for new content.
The video covers three ways to select your next YouTube video:
- Store search: How to understand viewer needs and find content gaps.
- Tools and data: Sources you can use to find information about people, viewers, and their interests.
- Decision making: How you apply and interpret the information you gathered to make a decision about your next video.
Here are the key takeaways from our new YouTube videos.
3 steps to decide what your next YouTube video is
1. Understand the request
First, you need to estimate the potential audience size for the content you want to create.
Is there a desire for the type of video you want to create next?
Answering this question can help you set realistic expectations about how your content will perform.
Consider if the next video you want to make will be of steadfast interest, or if it will take on an original topic without a proven audience.
It may take more time to find success with original topic videos as you have to generate interest in something new.
To understand the demand for the YouTube video you want to create next, there are different tools you can use:
- Google trends
- YouTube Analytics
See: YouTube Keyword Research Made Easier with Search Insights
The goal of using each of the recommended tools is to see how many people might be interested in a video before proceeding with the efforts to create it.
It can also be helpful to search for similar videos on YouTube and check the number of views.
Once you understand the potential audience size for your next video, you can better estimate the level of opportunity.
2. Understand your audience
Next, you need to understand what your viewers enjoy most and what they want to see more of.
Build an idea of the audience profile in your mind so you can tailor your content to specific types of viewers and what they like to watch.
The best place to start gathering this information is public tab in YouTube Analytics.
There you can see what videos and channels your audience is watching and what demographics your viewers are from.
This insight can help you make sure you meet what they want to see.
- See: YouTube Update: See what other channels your audience is watching
3. Understand your competition
After knowing the demand for your next video idea, and gaining a better understanding of your audience, the next step involves researching the competition.
Check out other videos where you are in your niche, and where there are gaps or opportunities.
There is no way around this step, this step requires watching a lot of YouTube.
In particular, you’ll want to watch content related to the videos you want to make, or things you think your viewers would actually care about.
What you want to ask yourself as you do this is: “How can I make something better or different than what already exists?”
This should help provide the insight and inspiration you need to decide your next YouTube video.
Watch the full YouTube video below:
Featured image: Diego Thomazini/Shutterstock