It’s no secret that off-road SUVs like the Wrangler are expensive, but markups are starting to get out of hand. Even as inventories increase, one aspect is causing prices to skyrocket. Let’s see why.
Why is the 2023 Jeep Wrangler priced above MSRP?
2023 is too popular to slow down. Even though prices have peaked, the demand for this tough off-road SUV hasn’t diminished. Jeep Wrangler production is still trying to catch up.
, the average new vehicle price is 8.8% above the manufacturer’s suggested retail price (MSRP). But on a positive note, it looks like we’ve peaked in prices and vehicles are slowly getting more affordable.
Well, some vehicles are, at least. The Jeep Wrangler keeps markups high, with an average difference of 23.9 percent between MSRP and paid price. It has the second highest markup among SUVs. Only the Genesis GV70 beats it at 27.5%.
Still, the Wrangler ranks as the best non-luxury SUV with the highest markup. But as supply chain shortages diminish and production increases, we could see prices start to fall.
During the pandemic, as inventory became limited, Wrangler fans remained passionate and willing to pay higher prices to get behind the wheel. Popularity is a significant factor in price increases.
Which 2023 Wrangler trim is the best?
There are actually 10 2023 trims available in two- and four-door configurations to suit a variety of individual needs and budgets. The Wrangler Sport has traditional minimalist vibes, while the Rubicon 392 has supercharged V8 Hemi power.
If you want to save money, the Jeep Wrangler Sport S adds some comfort and convenience features without a huge price bump. It is based on the Sport model with alloy wheels, leather-wrapped steering wheel, air conditioning, power locks and power windows.
It has the basics like trailer hitches, fog lights, a soft top, skid plates, a 7.0-inch touchscreen, and Apple CarPlay/Android Auto integration. Also, part-time 4×4 with low-range gears is standard, but higher trim levels have full-time 4×4.
If you want the 2023 Wrangler to rule the wilderness, check out the Wrangler Rubicon. It is the sturdiest off-road oriented setup. It has 17-inch wheels wrapped in off-road tires, electronically locking front/rear differentials, and electronically disconnecting front stabilizer bar.
It also has a 4:1 low gear ratio, heavy-duty front and rear axles with a shorter 4.10 gear ratio, rock rails, and an additional Off-Road Plus drive mode.
Does the Wrangler have good resale value?
Yes, it has excellent resale value. After three years of ownership, the Wrangler can keep about 70 percent of its MSRP. It still retains about 60 percent of its value after five years of ownership.
Depending on the Wrangler model, it could depreciate about 22 percent over five years to maintain a five-year resale value of about $33,656. Value may vary based on mileage and condition.
The Jeep Wrangler holds its value because it’s a tough off-roader with the ability to master tough terrain. Plus, it’s kept its iconic look, so even older models don’t look dated at first glance.
So if you pay a high margin for a Wrangler, you can still get a great return on your investment. We will be monitoring prices and inventory levels to see if prices continue to fall slowly.
