We know that SEO works.
We know influencer marketing.
We know affiliate marketing.
In 2022, these three come together to give your business the extra boost needed to outpace your competition.
And we’ll help you take advantage of these tactics.
Adam Rimmer, CEO of Marketing, Adam Rimmer, and Regina Fischedek, Senior Partner Manager at Refersion, join me on SEJ to talk about enhancing your marketing strategy.
Get the inside information on leveraging SEO, as well as integrating influencer marketing with affiliate marketing to boost your campaigns.
Your affiliate marketing channel can definitely improve your SEO strategy, and there are certainly more than one or ten ways to work together in perfect harmony.y. — Regina Fischedek, 12:36
It is important to know if they can track every touch point in every conversion you want.– Adam Rimmer, 38:18
So if you can go out and help a publisher get a much better result than they’re doing on the ad side, that makes all the sense in the world. It helps them, it helps you, and it even allows you to maybe squeeze in some other deal that they might have said no to before just because you have a great relationship with them.— Lauren Baker, 31:04
[00:00] – Background on Adam and Regina.
[06:00] – SEO and affiliate marketing opportunities that publishers might miss.
[14:56] Does affiliate traffic help Google in terms of SEO?
[19:26] The difference between affiliate marketing and influencer marketing.
[22:18] – How can influencers be more engaged with the brand, and do review tools help with conversion?
[26:00] Do influencers reflect what they do on social media in their blogs?
[35:46] Ways to track data from the influencers you work with.
[42:11] Coupons: Are they good?
[1:01:07] – Tips to help your SEO / affiliate / influencer marketing efforts come together.
Yotpo – https://www.yotpo.com/
opt-in beast – https://optinmonster.com/
Adam Agency: https://www.adamriemer.me/
Influencers can be your affiliates, and both can be part of a strategic performance marketing mix to drive brand awareness and conversions for your brand.. – Regina Fischedek, 21:09
Don’t worry about audience size. Worry about the actual audience.– Adam Rimmer 26:45
Look at your actual data, see what’s going on, who’s making spikes in traffic and sales, and who’s following them. If you remove them, will your sales drop? Find out about your data because every company is unique.– Adam Rimmer, 1:04:31
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Connect with Adam Rimmer
Adam Rimmer is a true expert with over a decade of experience in the internet marketing field. He has helped clients achieve transparent and measurable results in SEO, affiliate marketing, adware detection, PPC and sales funnel management throughout his career.
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-riemer-9623732/
Follow him on Twitter: https://twitter.com/rollerblader
Connect with Regina Fischedek
Regina’s B2C customer experience services span over 12 years, leveraging best practices and developing custom solutions that meet their business goals. It also uses digital, social, print and media channels to achieve clients’ goals.
Connect with Regina on LinkedIn: https://www.linkedin.com/in/reginafischedick/
Connect with Lauren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker