Are you constantly looking for ways to improve your ad spend? Do you dream of a paid advertising future with a high return on investment? We have great news – the future is now.
Big changes are on the horizon, and we know how to amplify your advertising potential into quality leads.
John Lee, Head of Microsoft Ads Evangelism at Microsoft, joins me at SEJ to talk about the future of ad exchanges and their ability to increase your potential to thrive through high-performance, under-resourced programmatic advertising.
People hop and skip and skip, so there are all kinds of opportunities to target consumers along their decision-making journey, and Microsoft advertising is an important part.– John Lee, 11:25
When people think Microsoft, a good part of the time, people assume business, B2B, that’s tried and true. While that’s still a big chunk of Microsoft’s bottom line, the consumer matters a lot, be it games or hardware.– John Lee, 22:46
There is this shift in behavior online. We are effectively witnessing the emergence of a new personality. – John Lee, 46:05
[00:00] – A little about John Lee.
[05:35] What does Microsoft’s advertising system look like?
[07:25] Where do you find traditional ads other than Bing?
[09:38] – What you can find in Microsoft’s Display Component.
[12:02] – Targeting in LinkedIn with Microsoft ads.
[17:13] Do Microsoft ads appear within the Xbox experience?
[23:52] – Important and growing vertical industries that Microsoft has focused on.
[31:22] – Are people still scrolling down and clicking organic links in SERPS?
[37:45] How important are images in search advertising?
[45:26] – New emerging characters.
FIFA goals – https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals
Microsoft Game Pass – https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass
Bing Webmaster Tools – https://www.bing.com/webmasters/about
Stock Struggle – https://www.shutterstock.com/
All of these other advancements, these nutrition based items are new flavors and additional flavors to deliver an amazing user experience. Whether you’re talking about SEO or paid advertising, they all work together to create an instant user experience on the server, be it Google, or Bing.– John Lee, 34:28
There’s a lot going on in vertical space, and that’s really just the tip of the iceberg. – John Lee, 28:22
Just as a reminder to all of you SEOs and running websites. All of your sites have a feed. It’s called an XML sitemap. Make sure to update it. Google can fetch it and not provide errors. All of these engines operate off the feed. Also, don’t be afraid to submit RSS feeds for your blog categories in the search console as well. Mimic that within webmaster tools on the Bing side as well. Search engines have become very feed friendly. This is the way to go. It’s also the way to go from an advertising perspective.– Lauren Baker, 33:08
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Connect with John Lee:
John Lee’s enthusiasm for digital marketing is infectious, and he has the right knowledge. He’s been at it for years, and he knows how to get results—both as an entrepreneur with Clix Marketing (which he co-founded) and in his current position as Head of Evangelicalism at Microsoft Advertising.
He is highly experienced in Search Engine Marketing, Display Advertising, and Social Media Marketing – Content Creator, Speaker, Coach, and Fan of All Things Digital (Marketing & Technology).
Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/
Follow him on Twitter: https://twitter.com/John_A_Lee
Connect with Lauren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker