Agencies, enterprise-wide, and multiple accounts rejoice!
Simplified reporting dashboards for all your accounts are now in one view.
Google rolls out reports at the manager account (MCC) level for all Google Ads users.
Changes in reporting
Until now, you could only view reports at the individual account level. If you’re restricted to this offer, you know the struggle.
All the extra time and effort that is transferred between accounts to review performance really adds up.
Another problem with individual account views was that it made it difficult for advertisers to easily spot potential issues and opportunities.
With this change, you can now use the Dashboards feature in Manager account level. Below is an example of control panels at the MCC level.
Dashboard updates
Besides the ability to view at the manager account level, Google Ads has updated and improved other features in the dashboard.
These changes will make displaying dashboards faster and easier to use:
- Change date ranges and filters for the dashboard as a whole
- Add conditional formatting, rich formatting features, and interactive table cards
- Download reports faster and with higher quality
- Dynamically resize dashboard cards and layouts
- Create a dashboard card by copying existing reports
How to search for MCC dashboards
Easy to find access to your dashboards.
First, go to “Reports” in the top section of your Google Ad Manager account.
Image credit: Screenshot taken by the author, April 2022From there, you’ll find dashboards already created, the option to create a new one, and the option to open a dashboard form.
If you’re not sure where to start building your dashboard, a mockup dashboard can give you a great visual head start.
Image credit: Screenshot taken by the author, April 2022Being able to view certain metrics at the manager account level is a game-changer for advertisers.
There are many benefits to the new Google Ads capability, including:
- Save time managing the account
- Proactively detect potential issues or opportunities that could benefit multiple accounts
- More efficient account management
- The ability to download reports in higher quality
This last point about downloading reports in higher quality should not be ignored.
If you work for an agency, or an enterprise-wide company, you can quickly view a high-level snapshot of the company’s performance.
With C-Suite executives, or everyone above the account manager level, it can sometimes be difficult to get their attention.
Having a high-level report to point out opportunities or where you need to focus more time gives them enough information in a short amount of time.
summary
Manager Accounts dashboard views are available to all advertisers. If you’ve already created individual account dashboards, you can get started by replicating these views at the account level.
If you’re creating dashboards from scratch, think of ways you can incorporate specific metrics that make sense for the views you’re creating. You can create multiple dashboards for different groups of people, and include the data that makes the most sense to them.
Source: Google Ads Help
Featured image: Andrey_Popov/Shutterstock
