Google Ads Creative Studio is a tool for creating unique ads at scale, which is out of beta and available to all advertisers.
Serving relevant ads to customers at scale is too expensive for many companies.
As a result, they have to choose between the effectiveness of highly targeted personalized ads or a less personalized solution that fits their budget.
With Ads Creative Studio, Google aims to help businesses achieve this both ways.
What does Google Ads Creative Studio do?
Google Creative Ads Studio allows advertisers to create hundreds of versions of a single display or video ad.
Advertisers can customize ads for different audiences, locations, languages or contexts.
How do? Google explains in a blog post:
“Just tell us which creative element – such as a product image, text or audio overlay – that you want to designate as ‘interchangeable’ and we offer different versions of that element based on a set of rules that you create. The rules include the audiences you want to reach or the contexts that you want to match.
You supply the creatives and targeting information, and Google will do the rest.
Now, you can share projects created in Ads Creative Studio with Google Ads, Display & Video 360 and Campaign Manager 360.
This update makes the asset library within Ads Creative Studio a unified home for all creative assets to share between multiple accounts.
Google shows off the capabilities of Ads Creative Studio in a new launch video:
Google Ads Creative Studio is now available
After a successful beta launch, the revised version of Ads Creative Studio is now rolling out.
Google notes that during the trial period, it used brands like General Motors Ads Creative Studio to increase brand awareness for a new vehicle.
Compared to industry standards, Ads Creative Studio has enabled General Motors to reduce advertising costs by 36%, increase brand searches by 56%, and reduce cost per view by 32%.
Ads Creative Studio is currently compatible with video creatives and will soon add display advertising capabilities.
Source: The Google
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