Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos.
Adam Mosseri, head of Instagram, announced the updates while emphasizing the company’s focus this year on building on video and messaging.
“We focus on building for teens and creators, and in the video and messaging spaces. And it falls within those themes.”
Mosseri first hinted at the new direction Instagram was heading in when he declared last summer: “We are no longer a photo-sharing app.”
Instagram is bringing that vision to life this year starting with two video-focused updates – both live video and recorded video.
Updates include:
- Promote your scheduled live broadcasts with a new banner
- The ability to remix any video
Let’s take a look at these improvements and what they can do for you as a creator.
Mark scheduled live videos on your profile
When you schedule a live video on Instagram, you can now feature it on your main profile page with a new banner.
Mosseri explains:
“Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live stream from creating a feed post, or even a story post, about that live stream. You can also get a little badge on your profile that lets your followers know, or Anyone who goes to your profile knows that there’s a live broadcast coming up and they can sign up to be reminded.”
You can create as many scheduled live videos as you want. This gives you the option to promote a live stream that plays every day at the same time, for example.
See an example of what the new logo looks like in the screenshot below:
People who visit your profile can click on the banner to create a reminder of your upcoming live video.
Related: How to Use Instagram Reels: Step by Step Guide
Remix any Instagram video
Users can now remix any Instagram video.
Remixing on Instagram means taking videos posted by others and replying to them or recreating them with your own video. It is similar to TikTok video reactions.
In fact, when Instagram first introduced the remix feature, it was basically a copy of the reaction videos that had become popular on TikTok.
Previously, users could only remix TikTok-inspired Instagram reels.
Now, users can remix any public Instagram video be it on Reel or feed post.
Simply click on the three-dot icon that appears in the upper right corner and select “Remix this video”.
Screenshot from twitter.com/alexvoica, January 2022.Remix is a subscription feature, so users can pick and choose which videos they want to allow others to remix.
Source: Adam Mosseri on Twitter
Featured image: Mehaniq/Shutterstock
