Do you want to increase your engagement on Instagram?
Hashtags allow you to reach audiences who are interested in a particular topic.
In this post, we will show you how you can use hashtags on Instagram to reach more people.
What are hashtags?
Hashtags are words preceded by a hash symbol (#). They are used on social media and blogs to categorize content by topic.
On most networks, users can tap or click on hashtags to see more content related to the topic of the hashtag.
Why are Hashtags important?
Hashtags can help you reach people who may not follow your Instagram account, but follow specific hashtags. Anything you can do to boost your organic visibility is crucial.
The current engagement rate for posts on Instagram is 0.85%with circular posts having the highest engagement at 1.05%, according to the 2021 We Are Social Digital Report.
Quintly analyzed 5.4 million Instagram posts and found this 35.2% had 1-3 hashtags, 23.1% had 4-10 hashtags, and 12.1% had 10 or more hashtags.
What are the most popular hashtags on Instagram
Based on the number of posts, here are a sample of the top 150 Instagram hashtags in alphabetical order.
#adventure – 121 million
# staggering – 296 million
# Omar – 155 million
# Anime – 158 million
Amarah – 153 million
# Art – 831 million
#artist – 251 million
# Artwork – 148 million
#Baby – 209 million
#Baby – 209 million
# Beach – 274 million
#beautiful – 762 million
#beauty – 468 million
# Blue – 154 million
#Brazil – 108 million
#Kik – 105 million
# cat – 246 million
#catsofinstagram – 168 million
# Chocolate – 100 million
#Christmas – 164 million
#nice – 641 million
# Dance – 124 million
# Delicious – 130 million
# Design – 291 million
# Dog – 316 million
# Dogs – 137 million
#dogsofinstagram – 204 million
#dogstagram – 111 million
# Drawing – 241 million
# Address – 137 million
# Dubai – 111 million
#explore – 257 million
#explorepage – 153 million
# Family – 398 million
# Fashion – 996 million
#fashionblogger – 150 million
#fashion designer – 126 million
#fff – 105 million
# Saleh – 179 million
# Fitness – 464 million
# Fitness motivation – 110 million
# Flowers – 224 million
#followforfollowback – 212 million
# food – 456 million
# Friends – 425 million
# Fun – 422 million
# funny – 223 million
#GoodMorning – 129 million
#goodvibes – 118 million
#gym – 216 million
# Hair – 229 million
#handmade – 277 million
# Happiness – 155 million
#Saeed – 649 million
#happybirthday – 101 million
# Health – 141 million
# healthy – 176 million
# vacation – 154 million
# Home Decoration – 101 million
# Homemade – 100 million
# Niger – 293 million
# illustrations – 171 million
# India – 144 million
# India – 119 million
#inspiration – 206 million
#insta – 148 million
#instadaily – 554 million
#instafashion – 161 million
#instafollow – 121 million
#instafood – 205 million
#instagood – 1.4 billion
#instagram – 732 million
#instalike – 444 million
#instalove – 126 million
#instamood – 262 million
#instaphoto – 112 million
#instapic – 197 million
#instatravel – 113 million
#interiordesign – 128 million
# Istanbul – 111 million
# Italy – 145 million
# Japan – 147 million
#kpop – 112 million
#landscape – 170 million
# life – 392 million
#likeforlikes – 315 million
#live – 104 million
#lol – 179 million
# London – 151 million
# Love – 2.1 billion
# Fakhama – 136 million
#Makeup – 350 million
#makeupartist – 107 million
#me – 454 million
#meme – 149 million
#moda – 211 million
# Model – 318 million
# stimulus – 268 million
#music – 379 million
# screws – 170 million
# Nature – 658 million
#Nature_Photography – 168 million
#newyork – 114 million
# night – 142 million
#Nike – 117 million
#nofilter – 283 million
# outfit – 129 million
# Drawing – 132 million
# party – 177 million
# Photography – 798 million
#photooftheday – 950 million
#Photoshot – 147 million
#picoftheday – 667 million
# photo – 111 million
#photos – 155 million
# puppy – 166 million
# Quotes – 133 million
# Red – 128 million
# Rails – 126 million
#repost – 541 million
# Sea – 158 million
# selfie – 455 million
# Shoes – 122 million
# Draw – 136 million
# Heaven – 244 million
#smile – 413 million
# Now – 103 million
#Sports – 100 million
#Style – 578 million
# Summer – 514 million
#swag – 166 million
#tattoos – 156 million
#tbt – 577 million
#tiktok – 119 million
# Travel – 582 million
#travelgram – 147 million
#travelphotography – 160 million
#trending – 123 million
# trip – 134 million
#usa – 119 million
#vegan – 115 million
#Virus – 137 million
#vsco – 205 million
#vscocam – 203 million
#Wanderlust – 134 million
#wedding – 211 million
#Exercise – 189 million
#Yoga – 100 million
#yummy – 180 million
What are the most popular hashtags for marketers?
If you are posting business and marketing tips on Instagram, here are some of the best hashtags to use.
#affiliatemarketing – 2.7 million
# b2b – 2 million
# brand – 31.3 million
#businesstips – 3.9 million
# Content Marketing – 5 million
# Digital Marketing – 18.8 million
# Email marketing – 1.3 million
#Entrepreneur – 83.9 million
# Inbound Marketing – 906 thousand
# Internet Marketing – 2.5 million
# Marketing – 57.9 million
#marketing101 – 1.1 million
#marketingagency – 2.2 million
# Marketing strategy – 4.5 million
#marketingtips – 4.7 million
# Internet marketing – 6.7 million
#seo – 6.4 million
# Small business – 72 million
#socialmedia – 26.4 million
#socialmediamarketing – 15.9 million
How to use Hashtags on Instagram
Here are ways you can use hashtags to increase visibility, engagement, and followers on Instagram.
Follow related tags
Instagram allows you to view the top posts and latest posts for the hashtag. You can also follow hashtags to get the top posts in your news feed.
If you want your posts to be in the top posts for specific hashtags, follow them. Analyze the types of content that appear at the top of posts to inspire, not duplicate.
In addition to getting ideas for your next posts, you can engage with the top posts that appear on your newsfeed. This will connect you with people on Instagram who are also more likely to interact with your posts.
Include Hashtags in your posts and reels
Instagram allows you to add up to 30 hashtags per post. There’s no need to count – it will usually warn you when you hit 31 hashtags.
Screenshot from Instagram, August 2021You can have up to 2200 characters for your caption and hashtags. Alternatively, you can put your hashtags in the post’s first comment after you publish.
While you can try the most popular hashtags relevant to your post, you should look for hashtags that are more specific. You can use a combination of popular hashtags, branded hashtags, and longer, more specific hashtags.
study by Recall & HubSpot It found that engagement decreased on posts with eight or more hashtags compared to posts with only one hashtag. Later, they revealed that the best engagement boost occurred when 20 hashtags were added to a post. They explained:
“We can attribute this difference to the general variance in engagement across accounts both large and small. When large accounts that are least likely to use hashtags, but generate a high amount of engagement, have the ability to skew the average, the medium is more like Interact across accounts regardless of their size.”
Apps like Hashtag expert It allows you to search for top Instagram hashtags. It will search for the most relevant and popular tags related to your search. You can have the app automatically choose the best hashtags or choose up to 30 hashtags from their suggestions.
Screenshot from Hashtag Expert, August 2021This hashtag collection will connect you with more dog lovers in the Instagram community.
When they visit your hashtag page and see your post, they will have a link to follow you. This is how you boost engagement and followers via hashtags.
Screenshot from Instagram, August 2021Think of it as using a combination of broadband and long-tail keywords in your SEO strategy to gain visibility in search.
But instead, you have popular and specific hashtags in your social media strategy to get visibility on Instagram.
Engage with others after you post
Another way to generate interest in your post is to engage in recent posts under the same hashtag as your post. They posted just like you under a hashtag to get more visibility.
It’s a great way to connect with other creators and people who like similar posts in the Instagram community. You might even get some new likes and followers for your latest posts.
Do Hashtags Work on Instagram Stories?
One of the common questions about hashtags is whether you should use them for your stories. The simple answer is that you can add hashtag stickers to your stories, but you don’t need to.
When you look at the most recent or top posts on an Instagram hashtag page, it only shows the reels and posts that users have made to their network. Hashtag pages and website pages feature stories that were relevant in the past, but not anymore.
Do Hashtags work on Instagram account profiles?
While including the hashtag on your profile adds the keyword to your bio, Instagram search results for accounts only find keywords in someone’s username or name fields.
Similar to using hashtags in your stories, you can add hashtags to your Instagram account bio. But this does not mean that your profile will appear on the hashtag pages because these pages only show reels and posts.
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To get the most out of your Instagram hashtags, focus your hashtag efforts on posts and reels to get more visibility from people who like similar content.
Follow the hashtags you intend to use to get inspiration for your posts.
And don’t forget to connect with the best creators in your industry — their fans will see your comments, too.
More resources:
- 22 ways to get more Instagram followers right now
- 9 reasons to use Instagram for business
- Social Media Marketing: A Complete Strategy Guide
Featured image: Shutterstock / karnoff
