Carefully crafted content is the key to leading your customers down the sales funnel.
But how do you make sure you reach your target audience with the right content at the right time?
How do you meet your potential customers wherever they are – with only the information they need?
Are you prepared to meet their expectations at every stage of the customer journey?
Optimizing your content strategy to guide your future customers through the conversion path is crucial, especially with so many online channels at their fingertips.
If you’re ready to start generating more leads and increasing sales for your business, sign up for the following webinar and learn what it takes to convert engaged leads into paying customers.
Key takeaway from this webinar – learn that:
- Define your market landscape.
- Create a data science driven journey.
- Calculate content gaps.
- Create a content plan based on prioritization.
Join Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Jill Perlberg, Vice President and President of Content Strategy and Customer Experience Marketing at Northwestern Mutual, as they discuss ways to improve your content strategy to fit the structure of your unique sales funnel.
You’ll learn how to create relevant and valuable content that’s perfect for each stage of your customer’s journey.
Sign up now and get all the insights you need to ramp up your content marketing strategy.
You will also have the opportunity to be asked about your unique situation in a live question-and-answer session.
Can’t make a live webinar? Register anyway, and we’ll send you a registration after the event.