Google’s Core Web Vitals Badge Likely Won’t Happen
Google says there are no plans to have the Core Web Vitals badge in search results after the idea was suggested when the metrics were first introduced.
This was stated by John Mueller, a Google search attorney, during an office hours hangout at the Google Search Central SEO office recorded Jan. 21.
A question has been submitted requesting an update to the Core Web Vitals badge and whether it will be released in the future.
The presence of the Core Web Vitals badge in SERPs is never 100% confirmed, but it has been an idea that Google has mentioned on numerous occasions.
Now it looks like Google won’t follow through on her idea.
Read Mueller’s full response in the section below.
There are no plans for the “Web Essentials” badge in search results
Mueller says he can’t promise the CWV badge will never It happens, but the chances are not good.
Since the badge hasn’t been introduced yet, and the idea was first proposed over a year ago, the feeling is that it won’t.
“I can’t promise what will happen in the future, unfortunately. Since we haven’t done that badge yet, and it’s been over a year, my feeling is probably not going to happen.
I don’t know for sure, and there may be a team at Google that makes this badge somewhere and they’ll freak out when I say it, but at least so far I haven’t seen anything happen in terms of a badge like this.
And my feeling is, if we wanted to show a badge in search results for Core Web Vitals or Page Experience, we’d probably already do that.”
Mueller points out the fact that the “core web vibe” and “page experience” are always evolving.
Core Web Vitals metrics, as defined today, may include different metrics in the future. It depends on what users are interested in.
“However, everything related to Core Web Vitals and Page Experience is constantly being worked on. And we’re trying to find ways to improve those metrics to include other aspects that might be important to websites or the users who care about them.
So I wouldn’t be surprised if any of this changes. And maybe, at some point, we have metrics that are really useful to users, and it makes sense to show more to users, and maybe at that point we’ll have something more visible in search results, in Chrome, or I don’t know. It’s really hard to tell there.”
My interpretation of Mueller’s response is that the Core Web Vitals badge in search results is not an ideal solution, considering that the criteria for earning the badge may change from year to year.
If Core Web Vitality were a set of metrics that would remain the same from year to year, a badge might make more sense, but that’s not the case.
Hear Mueller’s response in the video below:
Featured image: Screenshot from YouTube.com/GoogleSearchCentral, January 2022.