We all know how important it is to get the right message at the right time to the right customer.
When Google introduced video ads, this was a way to reach users in a different way.
However, Google Ad Manager is not designed to provide such in-depth insights into a campaign type as video.
If you’re having a hard time gathering insights into your automated video and ad performance, this update is for you.
Google Ad Manager has announced a new set of tools to save time, manage video streams, and increase revenue from videos.
Software health tools for video
The latest tool aims to help publishers better understand Insights. When you log into your account, you will be met with unique opportunities that you may have previously missed.
More in-depth insights from the Programmatic Video Health tool can help you understand how inventory performs in auctions compared to others.
new video signal card Overview of the performance of the selected video stock. The signals it reports include:
- Application or web domain name
- Audience information
In addition, these references point to the potential impact of revenue from videos. The signals above will make it easier for you to put value on your video inventory and identify where certain metrics can improve.
The second tool added for automated and video ads is called the Video Ad Display Model (VAST) Error vision card.
While this may sound daunting, we’ll simplify what this means and how you can use it to your advantage.
The VAST Error Card uses automation to easily display the amount of errors in your video inventory. It also shows which line items are causing errors.
Real time video reports
Google has improved the availability of past ad serving data by 10x.
This huge improvement has cut the time it takes to access performance data to less than two minutes.
It’s important to be able to review data at the ad level to find or fix errors in seconds. Especially if a large audience watches your videos, time is money.
finally , YouTube Ads Delivery Tool Real-time ad serving can be tested on YouTube stock.
You can see data like:
- Advertising requests
- core values
- Details of the winning items
These ideas help you quickly validate and fix any inventory issues so you can get back to work in no time.
Why are these tools important?
Before VAST video signals and error cards were introduced, you likely spent a lot of time researching video inventory.
With automatic insights, you can bypass a lot of manual tasks and report off your list.
In the VAST Error Report, you can sort error items by greatest impact on revenue.
Focus on high-impact areas of optimization for your video stock for faster growth with these new tools.
Featured image: rupadaratan / Shutterstock