Google Brings Optimization Score To Performance Max Campaigns

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.

Advertisers now have a quick and easy way to identify areas for improvement before launching a Performance Max campaign.

In addition, the newly added explanations will help answer questions about campaign performance after launch.

Here are all the details about the six new features for Performance Max campaigns.

Google Performance Max Ads campaigns: 6 new features

1. Optimization score

Find ways to improve your campaign with Google Ads optimization score.

The score ranges from 0-100%, and if your campaign is rated by anything less than 100%, you’ll get recommendations to increase the score.

Optimize score, a feature advertisers rely on when creating other types of campaigns in Google Ads, is now available for Performance Max.

2. Seasonal Adjustments

With seasonality adjustments, you can customize your bid strategy for events where conversion rates are expected to be higher, such as promotions and sales.

Google recommends using seasonality adjustments when you expect a significant increase in conversion rate outside of typical seasonal patterns. Smart Bidding takes into account seasonal events that are actually expected.

3. Data exclusions

With data exclusions, you can tell Google Smart Bidding to ignore data from dates when your campaign had problems with conversion tracking.

Excluding this data can prevent inaccurate conversion tracking from affecting your Performance Max bid strategy.

4. Advanced site targeting controls

Be even more precise with your targeting by using our new advanced location options.

Under Location Options in your campaign settings, you’ll find options to target based on Presence or Presence or Interest.

5. Interpretations

Explanations in Performance Max campaigns will help take the guesswork out of understanding why an unexpected shift in performance might occur.

Google Ads will make recommendations to correct your performance, allowing you to save time by troubleshooting on the spot.

6. Diagnostic Insights

During the initial setup of a Performance Max campaign, you can use diagnostic insights to identify any issues with advertising policy, billing, budget, and more.

If any issues are found, Google will provide recommendations to fix them.

Source: Google Ads Help
Featured image: iQoncept/Shutterstock

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