Google has announced the release of a new URL Inspection API that allows an external application to interact with the Google Search Console and provide URL Inspection data. Access to the new API will help SEOs and publishers detect more issues and debug more easily.
The Search Console API increases the usefulness of the data
API is an abbreviation for Application Programming Interface. An API can be thought of as a bridge that allows two programs to communicate with each other.
For example, tools like Screaming Frog can use APIs to connect to Google Search Console and use this data to automate the insights discovery process.
Screaming Frog connects to Search Console through Configuration tab and then API > Google Search Console.
How to enable access to the Search Console API in Screaming Frog
API Currently Allows Screaming Frog (and other apps) to collect data such as clicks, impressions, CTR, and position. The API can also be used to detect new crawl URLs and add orphaned URLs to site audit reports.
The Search Console API also enables WordPress plugins and many other SEO tools to access Search Console through the API in a secure way.
Google showed examples of how to use this specific API access:
- For example, checking if there are differences between user-specified and Google-specified canonical addresses, or debugging structured data from a set of pages.
- CMS and plugin developers can add page or template level insights and continuous checks of existing pages. For example, monitoring changes over time for home pages to diagnose problems and help prioritize repairs.”
URL Inspector API
The URL Inspection tool provides valuable information about URLs indexed by Google. Provides information about indexing issues as well as errors in structured data and AMP.
The tool does not provide a way to test a direct URL, and this functionality is not accessible through the API.
According to the Google developer documentation:
“View the indexed or indexable status of a submitted URL. Currently, only version status is available in the Google index; you cannot test the indexability of a live URL.”
Google noted that there is a usage quota of 2000 total queries per day and a speed limit of 600 queries per minute.
However, the new URL Inspection Tool API opens up access to new ways to track website SEO progress and to help identify problems and come up with solutions. The new functionality should start appearing in widgets and plugins in the near future.