15 Awesome Paid SEO Tools That Are Worth the Money

Excellent SEO is the cornerstone of any serious marketing strategy. You should use it too.

Why is your search ranking so important?

Try this number for volume: more than 10 times higher click-through rate (CTR) for a result in position 1 than for a result in position 10.

You need to be at the top of the page to reach your audience, and SEO is the best way to reach you.

do you need some help? SEO tools can make life easier by doing the hard work for you – as long as they are of quality.

Why you should use SEO Tools

Everyone seems to agree that SEO is most important Valuable origin you have as a business. Using SEO tools is a way to take advantage of this.

Don’t do it yourself. Research is essential to SEO, as it is to an extremely important organization.

Also, don’t try to guess with keywords – it’s not that simple anymore. Instead of just one or two words, you’ll now need long-tail keywords of four or more words. It takes research to find out what these key phrases are.

There are many great ways SEO tools can help you run your business. Not only will they keep the workflow streamlined, but they will also keep it accurate and efficient.

The best paid SEO tools on the market

There are a great deal of free SEO tools out there, including some free versions of the ones on this list. However, these tools are relatively basic.

If you want a quality site, you will need to invest in making it successful.

However, you do have some options. In fact, a large number of them. Here are some of my favourites:

1. Smash

Do you have a lot of data to process? Semrush could be perfect for you as an all-in-one tool. It can track keyword rankings, organic traffic, and backlinks.

Keyword Magic, in particular, is great at revealing phrases you might not have known so you can rank them.

Screenshot from Keyword Magic Tool, August 2021

To learn how to do better on your own, you can also get information about your competitors’ data – comparative data helps you see what competitors are doing well and what potential pitfalls to avoid.

Follow the right steps, and you will be on the road to success.

Additionally, there is the ability to perform SEO website audits to ensure that your website is performing optimally. Improving your website’s SEO is a great way to get you closer to the first page.

cost: Their Pro plan starts at $119.95 per month – other options available.

2. Ahrefs

If you are looking for a comprehensive SEO toolkit, Ahrefs is the way to go.

If you’re looking to improve your site’s SEO performance with backlinks, Ahrefs has a backlink index that updates every 15 minutes, as well as a web crawler that processes up to 8 billion pages per day.

Ahrefs also has an SEO analyzer tool to ensure your site is running optimally. The insights they give you in your field are amazingly detailed.

Ahrefs overview for domain screenshot, August 2021

Ahrefs is also useful because of the other powerful tools in its suite.

Some of these include:

  • Site explorer: This will help analyze your own and your competitors’ backlinks.
  • Content explorer: It helps to take a topic and find its most shared content.
  • keyword explorer: It helps you find relevant keyword ideas and traffic estimates.

There is more to it. If you’re not ready to shell out real money yet, but are still eager to learn, the company offers free online video tutorials that anyone can watch.

Ahrefs also has a blog with many helpful how-tos, as well as tips and tricks.

cost: Their Lite plan costs $99 per month – they also offer a seven-day trial for $7.

3. Moz Pro

Moz Pro is not just an SEO tool. It is a suite of search engine optimization (SEO) tools. An excellent solution for those who need a wide range of capabilities, it is likely that you will save a lot.

By only having to purchase one all-in-one system, you avoid spending money elsewhere.

Offering keyword and link suggestions, site reviews, on-page ranking tracking and optimization, Moz Pro does it all. The keyword research tool can help you decide which keywords and keyword combinations to use.

In addition, its backlink analysis tool combines metrics in links, including anchor text. Backlinks are essential for SEO, so this feature is very important.

cost: Their standard plan is $99 per month.

4. Majestic

Need not just some high-quality links, but a lot of them? Majestic is here for you – it boasts the largest link index database. Ever.

Screenshot of the Majestic widget.Screenshot from Majestic, August 2021

You will be able to see the source of your links, as well as the anchor text that other sites are using to link to you. Also, you can see the total weight of each backlink.

Finally, links are easy to compare. With the tool, you can compare up to five sites simultaneously.

cost: Their Lite plan starts at $49.99/month.

5. Screaming Frog Spider SEO

Here is another useful way to check your links.

Screaming Frog SEO Spider is a web crawler capable of performing quick URL searches. It can also scan your site for broken pages.

You can check for missing title tags, duplicate meta tags, and tags of the wrong length. You can also see the number of links per page, so you can see if you are providing enough links in your content.

cost: Their paid version is £149.00 per year (Can be purchased in the US at the exchange rate.)

6. Spivo

If you need a great search engine optimization keyword research analytics tool, Spyfu might be right for you. You can search for any domain while it’s in use and see everywhere the domain appeared on Google.

There are two types of valuable research that Spyfu can complete including SEO, PPC, and keywords.

Spyfu also includes a SERP checker and domain overviews.

Basically, there is a huge amount of possibilities packed into one system.

cost: Their plans start at $33 per month.

7. Serpstat

Are you trying to grow your business? Serpstat is a digital growth tool designed to help you improve your SEO and PPC. It can also help with your marketing campaigns.

Serpstat overview.Screenshot from Serpstat, August 2021

Overall, Serpstat is an SEO tool that comes with several essential features.

Some of these can:

  • Determine the value of the keyword.
  • Discover international data.
  • Collect keywords for campaigns.
  • Analysis of keyword trends.

Ready to start organizing your next campaign? Try getting a little help from Serpstat.

cost: Their initial Lite plan is $69 per month.

8. CognitiveSEO

Here’s another set of tools that aren’t just a single unit on their own. CognitiveSEO has all the essentials you need to research, plan and implement your SEO strategy.

You’ll be able to research keywords, audit your site for lack of SEO, analyze backlinks, and look at mobile rank tracking.

There are many options as well. You can increase your social visibility as well as prevent Google penalties – or, if necessary, cognitiveSEO will help you recover from them.

cost: Their Starter plan costs $129.99 per month.

9. Advanced web ranking

A great way to get comprehensive position tracking and rank monitoring, Advanced Web Ranking gives you daily local tracking results. By monitoring what’s happening on your site, you can see what works and what doesn’t.

Easy on the eyes, their data layout is fully customizable. With easy link sharing and integration with third-party reports, Advanced Web Ranking is great for those looking for a simple yet powerful tool.

cost: Their Starter plan costs $49 per month.

10. ContentKing

Another site audit tool that will show you any SEO issues that come up on your website, ContentKing has one additional advantage: it proactively crawls your site 24/7.

It will alert you immediately when new problems occur. AKA, you don’t have to remember to constantly check your website for SEO errors.

Since ContentKing is cloud-based, there is no need to install any software or extensions.

It also provides valuable insights into how your site is performing and how to perform suggested tasks to improve SEO compatibility.

cost: Their basic plan is $139 per month.

11. Mongols

Perfect if you need a full set of essential tools, Mangools is known for its ease of use and sleek design. You also happen to have highly accurate keyword data through the KWFinder tool.

Mangools keyword research tool.Screenshot from Mangools Keyword Finder, Aug 2021

Mangools may not be ideal for large companies or anyone who needs more from their SEO toolkit.

However, it will work great for beginners who are just starting out.

cost: Their basic plan costs $49 per month.

12. Research metrics

Are you struggling to develop your content strategy? Research metrics might be worth a shot.

Searchmetrics is not only a great SEO tool, but also a valuable strategic assistant, offering many ways to help you create a great content marketing strategy.

she has:

  • Return on investment reports.
  • competitive analysis.
  • Website audits.
  • Website improvement.
  • Content optimization.

Not to mention, it has many more features too – too many to list.

Talk about an all-in-one SEO tool.

cost: New customers who wish to upgrade should contact them for pricing or schedule a free demo.

13. Yoast SEO for WordPress

If you are a blogger like everyone else, chances are your WordPress website will be yours. WordPress also allows you to install several valuable plugins, including Yoast SEO, one of the most popular content management systems out there.

Their software is committed to making your website better, SEO better. Yoast SEO takes care of most of the back-end technical coding, leaving you with more free time.

It also makes your site easier to find in searches. Yoast SEO helps keep your content easy to read, and the plugin comes with plenty of educational material as well to help you develop your SEO skills.

cost: Their premium version is available for a one-time payment of $89.

14. Woorank

Have you been wondering how your competitors are doing? With Woorank, you can enter their information to see what keywords your competitors are targeting.

Knowing what works for others is the first step towards discovering keywords that will work for you.

Woorank can also help you find duplicate content on yourself and scan for security issues. If you find any problems, you will receive instructions on how to fix them.

cost: Their professional plan is $79.99 per month.

15. Ubersuggest

Last but not least, Ubersuggest doesn’t just select keywords for you. It also looks for the search intent behind these keywords.

Keyword research tool.Screenshot from, August 2021

Ubersuggets’ Metrics view includes keyword volume, competition, cost per click, and seasonal trends. Overall, this tool is excellent for growing your organic SEO optimization.

cost: Their business plan is $40 per month or available for a one-time $400 payment.

Choosing the right SEO tools

If you want to generate traffic, get a quality SEO tool.

There are so many excellent SEO tools out there, that it can be difficult to choose one.

Sit down and think about what you want for your business, look at the list above, and start comparing features to see which one(s) will best meet your business needs.

More resources:

  • 6 Brilliant Reasons Why You Should Use SEO Tools
  • Top 5 Google SEO Tools
  • A guide to essential SEO tools for agencies

Featured image: Sammby/Shutterstock

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