Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]

We know bounce rates and marketing analytics can be overwhelming.

You’re getting a lot of traffic, but you feel like your bounce rate is high.

What should your bounce rate be? What is a good bounce rate for your industry?

In 2022, the answer lies in your business model.

Kayle Larkin, data-driven search engine marketing strategist at Larkin SEO, joined me at the SEJ show to discuss getting out of the comparison mindset and learning the best actual bounce rate.

You will learn what is required to truly improve your business growth.

You need to make sure that Google Analytics is implemented and properly configured for bounce rate to tell you anything.– Kyle Larkin, 11:06

We should get used to GA4 because it’s here to stay… We shouldn’t be afraid of GA4, we might be in our comfort zone in general analytics, but we should still check out GA4. – Lauren Baker, 19:04, 37:22

If you’re seeing very high bounce rates and no page scripts, you may want to consider whether or not this information is appropriate for your audience.– Kyle Larkin, 13:59

[00:00] – About Kayle.
[04:23] How practical is it to focus on your data rather than the competition?
[07:06] Where else can content be useful when using data for content strategy?
[08:41] What exactly is the bounce rate?
[10:35] How can data be used to create smart SEO decisions?
[12:56] Examples of how bounce rate can reflect business goals.
[15:27] – How to know live traffic.
[17:04] Is bounce rate part of GA4?
[20:22] Should bounce rate always be associated with session duration?
[22:22] What are good bounce rates for each industry?
[24:42] Bounce rate vs exit rate.
[26:23] – What should you track?
[29:35] Common errors and misconceptions when it comes to analytics.
[33:11] Other major changes to Google Analytics.
[36:05] What are life cycle reports, and what is their value?
[40:58] Is there a way to track keywords in Google Analytics?
[44:56] Do people use anything outside of Google Analytics?

Mentioned resources:
Analytics in minutes:

The company must own and create its own analytics account and not rely on its own marketing companies to own it.– Kyle Larkin, 2:40

In my opinion, I’d rather know the users and what they’re doing on the site than about visits or sessions.– Kyle Larkin, 34:45

If you can tag it, you can track it.— Lauren Baker, 26:01

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Contact Kayle Larkin of Larkin SEO

Kayle is an Analytics + SEM consultant for B2B and eCom companies worldwide and presented GA on the 2020 Women in Analytics Shortlist.

I’ve written guides on using Google Analytics to build profitable Search Engine Journal and Ahrefs marketing campaigns. Its evidence has also been shared on Twitter and LinkedIn by Google Analytics.

It’s a joy to work with people and make analytics straightforward and accessible to every marketer.

Connect with Kayle on LinkedIn:

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Visit her site:

Connect with Lauren Baker, Founder of Search Engine Journal:

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