Google Ads Makes Automation Easier With Scripts Updates

Google Ads has announced a number of script improvements in what it calls the “New Google Ads Script Experience”.

Going forward, advertisers will find that there are no entity restrictions on processing, text validation includes more checks, and you can now use scripts to set your bid strategies.

Google Ads scripts use custom JavaScript code to automate bid changes, add keywords, and make other account changes and campaign improvements.

As part of this update, Google has also added support for ES6, the sixth version of the JavaScript standard ECMAScript 6.

This was announced by David Stevens, Product Manager, Google Ads Legacy scripts will expire on October 31, 2022.

If you are just starting to use scripts, Google Library Great place to start.

There you will find scripts that you can use as is or customize to suit your own needs to:

  • You can see how your Google Ads account is performing as a whole by automating the account summary report.
  • Create Google Sheets with distribution charts for advanced ad performance reporting.
  • Automate bid adjustments with the “Share bids to impression” script.
  • Maintain a list of negative keywords and placements using the popular negative list script.
  • Dynamically adjust campaign budget daily using the flexible budgets script.

The Google Ads script library also contains scripts to create alerts to notify you when an account suddenly behaves too far from a set of expected behaviors, or when link ads indicate a crash.

Frederic Valais, Co-Founder and CEO at Optmyzr and expert contributor here at Search Engine Journal, generously shared a number of scripts and dives into how to make it work for you, too:

  • Free Google Ads to dynamically change target ROAS
  • 3 scripts to automate Google Ads reporting in spreadsheets
  • 5 things you can automate with Google Ads scripts

Learn more about these Google ad text improvements in the official announcement here.

Featured image: Tada Images / Shutterstock

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