Google Ads Introduces New Recommendations For Discovery Campaigns

Google Ads introduces a new set of recommendations for discovery and video campaigns. Here’s a breakdown of how recommendations affect your account’s optimization points.

In addition to the Discovery Optimization Score, updates to automatically applied recommendations and YouTube campaign optimizations were also provided.

Optimize the performance of exploration campaigns

So far, Google Ads Optimization Score has only been examined across Search, Display, Shopping and Video campaigns. Today, it now includes Discovery campaigns.

What will you see in the Google Ads interface?

Your scouting campaigns will now show a 0-100% result, with 100% meaning the campaigns are running at their full potential.

Key updates that Discovery’s recommendations will inform you of include:

• Fix rejected assets
• How to show ads to more customers (Audience Updates)
• Use enhanced targeting to get more conversions

New recommendations for discovery campaigns aim to get you more automated with audiences. Google has audience expansion features that take your existing customers to find other like-minded consumers.

If you’re looking to stick strictly to targeting, consider implementing these recommendations.

Automatically expand the range of applied recommendations

The second set of updates under Automatically applied recommendations. You can now automatically apply Google campaign recommendations at the manager account level.

What does this mean?

This update means that you no longer have to log into individual accounts and apply recommendations manually.

Google is testing this feature for auto-applied recommendations at the manager account level, with mixed feedback. As of now, there are 22 recommendations that you can apply automatically. The latest updates include:

• Optimize responsive search ads
• Upgrade your conversion tracking

You have the option to customize which recommendations you apply automatically, if any at all. The recommendations are intended to measure the level of effort it takes to optimize campaigns.

However, at the end of the day, these automatic recommendations are best used in conjunction with manual monitoring.

Video campaign optimization updates

The last set of proposal upgrades is for video campaigns. The new recommendations include:

• Product feed preparation
• Setting up Google Analytics 4
• Upgrade your conversion tracking

Enhanced tracking will be useful for measuring performance across devices and across platforms.

Cross-platform measurement will help you track conversions more accurately, especially if you use video campaigns for top-funnel marketing.

summary

Google continues to make upgrades to its recommendations and optimization results for advertisers. The features will only continue to grow.

This gives you the ability to focus less on manual optimization and more time on strategic analysis of your accounts.

With any new update or feature, always make sure to review your work and understand if these updates are beneficial to your business.

Enhancement Points is not the end-all of the calculations. You can use it to measure the performance of certain aspects of your campaign. In the end, you should always exercise your own judgment, as you know your calculations best.

Source: Google Ads Help

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