Want to know the secrets to getting your written content seen and ranked faster?
Want to know what slows it all down?
We can help you understand how Google notices and crawls your content so you can naturally build higher-ranking pages, blogs, and more.
Once you understand how Google sees your content, you can quickly decide how to get it published on SERPs faster.
Real-time log file insights can become a secret ingredient to your content and SEO optimization.
On May 18th, I moderated a webinar by Stephen Van Vissum, Director of Organic Marketing at ContentKing/Conductor.
He showed how you can easily use log file insights to improve crawling and indexing, which leads to higher-ranking content.
Here is a summary of the webinar.
To access the entire presentation, Complete the application.
How to get crawled and categorized faster
There’s a good chance you’re running into these issues, as most companies do:
- Significant delays in crawling and indexing.
- Produce X pieces of content per month.
- Inability to explain search engine behavior.
- Lack of leverage over data sources.
Tip #1: Make sure your content has great discoverability.
Make life easy for search engines by:
- Update your XML sitemaps.
- Provide relevant internal links.
- Promote content successfully.
Tip #2: Avoid roadblocks.
Avoid these obstacles for search engines trying to crawl your site:
- Basic tag problems.
- Robot directive issues.
- Robots.txt issues.
Tip #3: Get relevant and trusted backlinks.
To get content crawled, indexed, and ranked quickly, find a way to get relevant and authoritative backlinks.
This will start the success of your content.
Tip #4: Upload log files.
What are log files?
They are text files that contain records:
- All requests the server receives from both humans and crawlers.
- Your site’s responses to these requests.
They show the actual behavior of crawlers and are essential to understanding how they crawl your site.
Companies need easy access to log file insights for content teams to succeed.
When you have these thoughts, you can begin to think critically and get answers to questions like:
- Has Google crawled these new pages yet?
- Does Google update the pages you refresh?
- Did Google try to crawl the pages while they were having problems?
- How often are your pages recrawled on average?
Increase your SEO with log files
Log files are usually:
- Inefficient and time consuming.
- They are traditionally stored in silos as Excel sheets, making insights difficult to access.
- It is often only checked once a year.
Fortunately, there are easier ways to obtain these log files than the traditional method.
The answer is in the CDN logs.
What are CDN records?
CDN records are databases stored on services like CloudFlare’s CDN, which are essentially networks around the world with copies of websites.
A lot of these CDN sites keep logs.
These records are updated in real time and are often available through a plug-and-play connector.
Linking these history insights to your content inventory allows you to see data like how often your newly published posts are crawled.
So, instead of sifting through Excel datasheets, you can quickly view log files this way.
Valuable insights you get through CDN logs
When you use CDN logs to improve crawling and indexing, you’ll be able to get data that helps you answer these questions:
CDN history insights for a new page
- How long does it take for search engines to crawl new pages?
- Can you speed up crawl time with enhanced content promotion or internal linking?
- Is there a relationship between crawl frequency and internal links?
- Can you move away from manual analysis of raw records to automatically extracted insights?
Page CDN history insights updated
- Has Google really picked up on your improvements?
- When does Google refresh pages after updates?
- Is there increased crawl activity after making the changes?
Robots.txt CDN log insights
- Did Google Crawl New Robots.txt Directives?
XML sitemaps, CDN history insights
- Did Google recrawl my XML sitemap after I updated it?
Tip #5: Take advantage of Google Search Console.
Once you see real-time log file insights and notice that search engines haven’t crawled your newly published pages yet, it’s worth checking Google Search Console.
This gives Google a boost.
Make content discovery easy with CDN records.
Get CDN records with the top four providers.
If you use one of them, you will be able to access these CDN log files and start leveling up your SEO game.
[Slides] Get Your Content Crawled And Ranked Faster: 5 Tips From An SEO Expert
Here is the presentation:
Join us for our next educational webinar!
How to speed up your keyword research with powerful topic combinations
Join us and Dave Snyder, CEO and Founder at CopyPress as he talks about how this method can help you rank higher.
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Featured Image: Paolo Bobita/Search Engine Magazine