A Pew Research Center survey of American teens ages 13 to 17 found that Facebook use decreased because they gravitate toward video-focused social media apps.
The percentage of American teens who say they use Facebook has dropped from 71%, recorded in a similar survey in 2015, to 32% in 2022.
TikTok, Instagram, and Snapchat all overtake Facebook in terms of popularity among American teens, though neither tops the list.
YouTube ranks first, with 95% of American teens using it.
The results of the Pew Research Center survey can help companies and marketers reach today’s generation of web users.
You’ll get to know what social media apps they use, how much time they spend with each one, and which devices they prefer to use when interacting with the apps.
Here are the highlights from a Pew Research Center study of social media use among American teens.
More American teens use YouTube than any other social media app
The Pew Research Center survey asks whether American teens use 10 specific online platforms.
These are the ratings, along with the percentage of respondents who said they use each app:
- YouTube (95%)
- Tik Tok (67%)
- Instagram (62%)
- Snapchat (59%)
- Facebook (32%)
- Twitter (23%)
- Twitch (20%)
- WhatsApp (17%)
- Reddit (14%)
- Tumblr (5%)
Facebook isn’t the only app that has refused to use it. Twitter and Tumblr are also down from when this survey was conducted in 2015.
TikTok, Twitch, WhatsApp, and Reddit are new entrants to the list with no historical survey data to compare.
The Pew Research Center notes that usage varies slightly based on gender:
Teen girls are more likely than teen boys to say they use TikTok, Instagram, and Snapchat, while boys are more likely to use Twitch and Reddit. Boys also report using YouTube at higher rates than girls, even though the vast majority of teens use it. primary regardless of gender.
A breakdown of social media use among American adolescents
When asked about the frequency with which teens use the top five social media platforms, the survey found the following:
- almost 75% Visit YouTube daily, and 41% They say they visit several times a day.
- 58% Visit TikTok daily, and 32% They say they visit several times a day.
- 51% Visit Snapchat daily, incl 29% who visit several times daily.
- 50% Visit Instagram daily, incl 27% who visit several times daily.
When asked if it was difficult to give up using social media, he said. 58% He said it would be at least somewhat challenging.
Breakdown of social media usage by device
Almost all American teens (95%) reach a smartphone in 2022, which is higher than 73% in 2015.
Adolescents’ access to other Internet-connected devices, such as desktop or laptop computers, or game consoles, remained statistically unchanged.
Today, 97% of teens say they use the internet on at least one device every day, compared to 92% of teens in 2015 who said the same.
Even more significant was the increase in the number of respondents who said they use the Internet “almost constantly,” which it is 46% in 2022 compared to 24% in 2015.
Other notes about scanning
The data presented in this article is based on the results of an online survey of 1,316 teens conducted by the Pew Research Center from April 14 to May 4, 2022.
This article contains a small sample of the data available in the full study. More details on the use of digital technologies by adolescents are available from www Pew Research Center.
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