The best times to post on social media continue to drift away from the norm as people around the world adjust to ever-changing routines.
As a result, what you found to be the best time to post on social media last year may not be as effective this year.
Sprout Social analyzed current data and issued updated recommendations for 2022, taking into account people’s evolving use of social media.
It was noted at the start of the study that people’s self-reported social media use had increased compared to previous years:
“In fact, 71% of consumers find themselves using social media more than they did in years past, which means brands and marketers need to meet their audiences wherever they are. And when marketers meet consumer expectations on social media, the benefits extend to all field of work.
The insights in the report are based on data collected over the past year from Sprout Social’s 30,000+ customers.
The data was analyzed to understand when content was most engaged and least engaged with, and then segmented by platform and industry.
Of course, there are limits to these studies, as there is more to successful social media posts than just posting at the “right” times. So here is the obligatory disclaimer that correlation does not equal causation.
However, you may find the data as a useful starting point for testing the best times to post on social media for your specific audience.
Other details to note:
- Data is collected across various industries and locations
- All frames are recorded in central time (CST).
- Engagements are the total engagements a brand received on a given channel during the hourly time window.
Now let’s take a look at the current and updated best times to post on social media Immediately.
Best times to post on social media in general
Social media engagement is the highest during this period mid-week morning.
This refers to the days in between Tuesday Thursday in a 9 am or 10 am.
the worst Posting day on social media is Sunday.
Best times to post on Facebook
Post on Facebook shifted from mid-morning to early morning.
Early weekday mornings show the most consistent engagement and are good times to get attention on Facebook posts.
The best times to post on Facebook are from Monday to Friday in a 3 am.
There is also a slight increase in participation in Tuesday in a 10 am. And the the noon.
the worst Posting day on Facebook is Saturday.
Best times to post on Instagram
Instagram had a boom period throughout 2020 and 2021, reaching 2 billion monthly users as of 2022.
Growth in users has led to an expansion of the maximum time slots for posting on Instagram, with more engagement in the middle of the day on weekdays than in previous years.
The best times to post on Instagram are defined as follows:
- Monday in a 11 am.
- Tuesday And the Wednesday From 10 am. to me 1 m.
- Thursday And the Friday 10 am. And the 11 am.
The study found that there are also opportunities for increased engagement in the evenings and weekends.
Best times to post on Twitter
The best times to post on Twitter have changed “significantly” compared to last year.
Now, engagement is more concentrated during the mid-morning and mid-week.
Sprout Social posits that the reason for this is the greater interest in developing news and updates, as well as the desire to entertain via tweets and viral memes.
Twitter prime engagement times are marked as Monday, Tuesday, Wednesday and Friday And the Saturdays in a 9 am.
the worst Posting day on Twitter is Sunday.
Best times to post on LinkedIn
LinkedIn is the only social network included in the report with consistent year-to-year intervals for high levels of engagement.
Engagement on LinkedIn is highest during the US work week, most concentrated during the middle of the day, and doesn’t extend far beyond US business hours.
You are not likely to get a great deal of engagement on your LinkedIn posts on the weekend, as engagement drops dramatically.
the Best Time To post on LinkedIn is identified as Tuesday From 10 am. to me the noon.
the better days To post on LinkedIn Wednesday And the Thursday.
the worst Days to post on LinkedIn Saturdays And the Sundays.
It is worth repeating this statement is not a foolproof guide to success on social media. for you The best times to post can differ drastically from what is found in this study, depending on your audience and niche.
It is always important to do your own testing before adopting any practices recommended in industry studies.
All audiences respond differently, so there is no single strategy that works best for all companies.
Source: Social sprout
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