2022 SERP Feature Trends & Tips For A Better SEO Strategy

Do you know which SERP features are trending in your industry?

Does your work appear in these SERP features?

Are you optimizing which factors will generate the most traffic?

Competition for prime real estate on the Google search results page is fierce.

On February 23rd, I moderated a sponsored webinar given by Gerald Murphy, Senior Solutions Business Manager at SleekWeb.

Murphy showcased the latest SERP feature trends and best practices you need to know to succeed in today’s markets.

Here is a quick summary of the webinar. To access the entire presentation, Complete the application.

Learn the different behaviors of the main search engine

Humans have complex searching behaviours. These behaviors appear when anyone searches a search engine.

Google’s goal of providing a user-friendly experience takes these behaviors into account.

This consideration is one of the reasons SERP features exist.

To excel in search, it is essential to know what these search behaviors mean:

• to hit.
• flirtation.
• Pearl cultivation.
• broadens.
• narrow.
• Leaves.

[Find out what search behavior means] Instant access to the webinar →

What influences research?

SERP features help produce better results so that search engine users can quickly find the right information.

In addition to human behaviors, here are the factors that influence research:

• Income, education and health.
• Location.
• gender.
• Omar.

[Get more information on each factor] Instant access to the webinar →

Understanding global search trends: the United States vs. Conduct UK SERP

Set similar location to find trends and SERP top features, if they change by device and if there is a different trend for branded vs. non-branded.

They analyzed 88.6T keywords 27 SERP features and searched 12 industries for this analysis.

Trends that are growing significantly in the US and UK:

• Increase the number of SERP features.
• More keywords that trigger SERP features.
• More brand keywords that trigger SERP features.
• More non-brand keywords trigger SERP features.
• More keywords that trigger SERP features by device.

If you are not looking for SERP features, you might be missing out on a huge opportunity because Google is ramping it up exponentially.

As a business, it’s time to start thinking about what features you want to improve and mobile as a strategy.

[SERP Features = Trending. Learn How To Claim This Growth.] Instant access to the webinar →

Know Your Best SERP Features: Top 10 US and UK SERP Features

By looking at the best features of the SERP in a country-specific way such as the US and the UK, you will gain insight into what is needed in your strategy to be successful.

Remember to analyze SERP features by market regularly as it is constantly changing.

Top tips for improving your SERP feature

To get started, identify who your top five competitors are and use this information to discover the most prominent SERP features on which those competitors rank.

Then, start optimizing to master these SERP features.

Here are some tips for optimizing the various SERP features:

Tips for “Related Questions”

• Use unique content: Ensure that there are no duplicate, similar or weak content issues.
• Leverage the keyword generator: Refine your content with keywords related to topics that raise relevant questions.
• Aim to include them in content centers: be a reference on relevant and relevant topics.

Instant Answers tips

• Use unique content: Ensure that there are no duplicate, similar or weak content issues.
• Use semantics: Use semantic tags in your content and HTML (such as H2s).
• Create Quality Content: Answer the question in the first paragraph. Relevant inquiries must be answered tacitly or explicitly.
• Stay focused: Focus on where you specialize so you can win (eg internal links).

[Discover Tips For 3 More SERP Features] Instant access to the webinar →

main sockets

• We have many SERP behaviors. SERP features are there to help us find quality information as quickly as possible.
• While SERP features are growing in the US and UK, they are very different. International brands need country-specific content marketing strategies to win in their markets.
• Identify your best opportunities and apply best practices to achieve success.

[Slides] 2022 SERP Feature Trends & Tips For Better SEO Strategy

Here is the presentation:

Join us for our next educational webinar!

How to speed up your keyword research with powerful topic combinations

Join us and Dave Snyder, CEO and Founder at CopyPress as he talks about how this method can help you rank higher.

Image credits

Featured Image: Paolo Bobetta/Search Engine Magazine