Digital Marketing

15 Top Digital Marketing Tools & Why We Love Them

The digital marketing industry is constantly changing, and if you feel challenged to do more with less, you’re not alone.

Marketers need more tools than ever to automate repetitive tasks, sharpen our skills, collaborate more effectively, and scale what we do right.

And when it comes to digital marketing tools, you have tens or even hundreds of thousands of options to choose from — certainly hundreds of options for every channel or task type.

Here are 15 of the most popular digital marketing tools on the market right now (in no particular order) and why they are indispensable to many.

1. Canva

Steve Jobs once said, “Simplicity is the ultimate sophistication.”

Canva It makes creating design elements simple with an advanced platform.

If you can’t draw a stick figure, don’t worry. Canva’s repository of designs lets you choose and edit a design without any skills to create a stunning pixel-perfect design.

In addition, Canva provides animations, infographics, and videos.

Canva offers a free plan, but if you want to upgrade to a paid plan, it’s well worth the investment.

2. HubSpot

HubSpot provides a powerhouse of tools to help marketers, however Hubspot CRM It is especially popular because of its powerful features.

HubSpot CRM offers email tracking, notifications, prospect tracking, meeting scheduling, and a live chat option.

Moreover, HubSpot’s ease of use makes the platform stand out from the competition.

The best part about the HubSpot CRM tool is the price point, and it’s free.

Unfortunately, the downside to the free plan is that it only allows two users to access the CRM.

However, the paid plan has unlimited users, and you can add up to 1 million contacts.


Conversion Rate Optimization (CRO) can be esoteric, but doesn’t have to be with it Volkswagen (visual web optimizer).

VWO measures site clicks, page scrolls from users, time spent on site, and exit intent.

VWO’s strength lies in the ability to test different angles of your site to increase conversion rates.

Testing button colors, headlines, landing page layouts, and many other variables is easy with VWO.

You don’t have to be technically inclined to take the tests.

Technically savvy individuals with no coding skills can set up tests just as easily as a developer.

4. Smash

To drive traffic to your site, you’ll need competitive intelligence.

smrash It provides more than 50 tools to help you compete against your competitors.

Semrush is widely seen as an SEO tool, but it might be a bit short selling as the software offers many other digital marketing features.

For example, Semrush offers features for social media competitive analysis, CRO, PPC spying, and PR monitoring.

If you’re looking for a suite of tools to compete against the onslaught of competitors looking to put you out of business, Semrush provides a good line of defense.

5. Slack

Once upon a time, homing pigeons, smoke signals, and messages were the norm for communication.

Now, millions of people are using it slack as the primary method of communication.

Slack is the next evolution of communication. Messages are instant, and you can share many file formats through the platform.

In addition, Slack connects you to group video calls and allows you to create channels for a select group of contacts for group chatting to increase productivity.

like that It integrates well With many other tools and productivity suites.

6. Asana

The path of least resistance is not always linear progression.

Asana They realized this when they built this amazing project management software.

Asana provides project managers, product managers, and executives with visibility and accountability to team members.

You can divide tasks into subtasks and assign them to team members.

In addition, you can set up milestones, and the entire organization can view the progress of projects by tagging tasks.

Through API integration, Asana also integrates with CRM systems and many other third-party applications.

Moreover, you can start using Asana for free.

7. OptinMonster

OptinMonsterBought for you by veteran WordPress enthusiast Syed Balkhi, it’s sure to please.

Whether you are a startup, small business, or even an enterprise level organization with a WordPress site or blog, OptinMonster monster provides advanced functionality hidden in simplicity for your end users.

OptinMonster offers a highly customizable Lightbox popup for email collection, countdown timers, inline forms, content locks, and targeted campaigns based on Google Analytics data that seamlessly integrates with the platform.

8. Conversion Kit

ConvertKit provides advanced multi-step email journeys called Sequences to increase email open rates.

Additionally, audience segmentation called Rules within the platform provides complex automation of email sequences that take minutes, not hours, to compose with ConvertKit.

Moreover, all links included in your email sequences are tracked and reported within an easy to use dashboard.

ConvertKit also allows you to copy and paste code within your articles to create beautiful email subscription forms that can easily integrate with your CRM platform of choice.

If you are looking for a cost-effective, easy-to-use email marketing software that offers advanced automation and segmentation with a large number of API integrations, try ConvertKit.

9. Unbounce

Landing pages can make or break the number of transactions you can direct to your organization.

For example, if you’re running PPC campaigns, Google Ads assigns a landing page quality score that can help or hurt your efforts to increase sales.

Unbounce provides a cost-effective way to build responsive landing pages optimized for mobile and desktop traffic that happen to be both aesthetically pleasing and functional.

No coding is required to create landing pages.

The drag and drop editor provides you with everything you need to achieve the experience you want to create for your target audience.

If you want to add advanced functionality, you have the option to add custom HTML and JavaScript.

Unbounce offers over 120 third-party app integrations.

An AI technology called Smart Traffic can dynamically convert your traffic to the highest converting landing page variant, which will dramatically increase your conversion rates.

10. Buzzsumo

Buzzsumo is a social media tool that has revolutionized the world of marketing since its inception by James Blackwell and Henley Wing.

When you need a tool to get to the heart of social media analytics, then look no further.

Identifying social media influencers, building popular press profiles, and displaying the most shared content are some of the features offered by Buzzsumo that will give you a competitive edge against your competitors.

11. The social sprout

Have you ever needed to be in multiple places at once?

Social sprout It gives you the ability to post to multiple social media platforms by automating your social media stories.

The best feature of Sprout Social is the analytics dashboard to measure activity across each social channel once you automate your posts.

Sprout Social is a no-brainer to add to your tech stack if you have multiple social media channels.

12. Deepcrawl

Deep Kroll Enables you to collect impactful metrics – and fast.

Plus, unlike many SEO web crawlers, the clean user interface makes the platform easy to navigate.

Deepcrawl makes automated SEO crawls and automated code checks seamless.

Moreover, the platform offers a strategic partner to help you unlock all the powerful features of the platform.

13. Demio

Did you know nearly 70% Webinars to increase sales and engagement?

If you are not taking advantage of webinars, you are leaving money on the table for your organization.

Demio It is a powerful tool for hosting live events and conducting product overviews.

Moreover, Demio’s evergreen webinars that can increase your participation rate.

As a marketer in the 21st century, you know the power of video — but personalization is critical now more than ever.

Personalization with video is done using looming.

You can present a video recording or live video while showing your face in a non-intrusive and elegant little carousel box.

Loom is excellent for teaching students, as it provides overviews and guidance on software products.

Fun fact: The SEJ Loom team uses it internally.

15. Lucky Orange

Lucky Orange offers eight tools under one company umbrella.

Simply put, this platform is the closest thing to the Swiss army knife of digital marketing.

One monthly flat rate provides access to the following tools:

  • Heat mapping.
  • Video recording sessions.
  • live chat box.
  • Conversion path analysis.
  • Visitor profiles.
  • Popup ads.
  • User surveys.
  • Dashboard analytics.

Guess how much it costs for the starter plan?

Drum roll, please.

Plans begin $10 per month.

Start-up founders, established business owners, or anyone with a web presence can gather a deeper understanding of your audience with Lucky Orange.

Google Analytics is always a must, but analyze your analytics even further with this affordable and versatile tool.

In conclusion

No matter what field of digital marketing you’re in, automating your marketing efforts is the current reality.

These 15 tools can help automate specific tasks, save time, and ultimately generate more revenue for your organization.

If you’re the founder of a startup, blogger, or small internet-based business, consider incorporating these tools into your tech stack.

More resources:

  • 44 free tools to help you find what people are looking for
  • 10 Digital Marketing Essentials Every SEO Professional Should Know
  • Essential SEO tools for agencies

Featured image: jossnat/Shutterstock

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