Looking for keys this year to help you build your next content marketing strategy?
Do you wish you had a solid content roadmap to help your business reach new heights in 2023?
Wondering what other content marketers’ content you might be missing?
According to Semrush’s State of Content Marketing 2022 report, 78% of the marketers who believed their content marketing delivered positive results had a content strategy documented.
So, how do you form the right strategy to really beat your competition?
The key to a successful content marketing strategy is to follow it The ultimate content marketing checklist:
- building buyer personas; Explore your audience and discover their pain points. This will help you become the most useful resource on the web.
- Create your brand story and let it shine through your future content.
- Set measurable content goals for the year.
- Conduct a content audit to find gaps in your existing inventory.
- Find out what topics your audience cares about the most.
- Optimize your content not only for readers but also for search engines to gain more visibility.
- Choose the best content distribution channels.
- Use tools and templates to automate every step of the process.
This article will show you the steps needed to create an effective content marketing strategy and action plan, as well as tell you about the tools you’ll need along the way.
Develop audience personas using buyer persona templates
The tool you will need:
Who exactly are you targeting with your content?
What goals are they struggling to achieve that your content can help them achieve?
Without a solid understanding of who you’re targeting, it can be very difficult to figure out what topics to cover and what content to create.
Without a clear audience in mind, you cannot create solution-oriented content, nor will you have a clear, easy-to-craft content plan.
Fortunately, by revealing who your target audience is Personal templatesYou will be directed directly to the perfect content for your audience.
These templates guide you through the process of defining your characters:
- pain points.
- favorite channels.
- top influencers, and much more.
Once you know their pain points and can connect with your audience with genuine empathy, it’s easy to create Useful content Answers common questions and provides solutions.
Create your brand story with template collections
The tool you will need:
If you want your content to present a valid and consistent image of your brand, you need to create your brand story first.
You can get valuable information by examining your brand:
- A unique value proposition in your market.
To establish your brand story, use this six-step storytelling guide Model.
Use this as a component of your content strategy that allows you to build deeper connections with your readers and customers.
Define your content value and mission statement
Why should readers choose your content over your competition?
What unique value does your content have that will encourage readers to finish articles, sign up for your email list, and follow your brand?
Use the answers to these questions to determine your content value proposition and craft your content marketing mission statement.
The process of building your mission statement should include identifying your target audience and their goals, as well as how your content will help the audience achieve those goals.
While I don’t have any tools for this, I suggest using the following task statements as examples on which to base your statements:
- “Educate and empower the SEO community by providing the latest news and latest practices from the industry’s smartest practitioners.” (search engine magazine)
- “Our Content is where digital marketing managers find multimedia information about search engine optimization and content marketing so they can help their companies grow through organic channels.” Favorite
Define your content marketing goals
Guide you will need:
What goals do you expect your content to achieve to make a positive impact on your company’s bottom line?
Setting specific goals will allow you to determine if your content marketing strategy is serving its purpose.
According to over 40 marketers Surveythe The most important goals of content marketing It is an increase in brand awareness, website traffic, and lead generation.
As you set goals for your content marketing strategy, use your business website analytics and Social media insights tools. Determine if your content has an impact on your metrics, and if so, how much.
This will give you a foundation to work with as you set goals moving forward for your content strategy to measurably achieve specific Key Performance Indicators (KPIs) and Key Results and Goals (OKRs).
Project management tools such as Asana They have goal setting features within their product.
Sharing goals across the company allows everyone to see how they apply their work to help the company achieve business results.
Take an inventory of your current content library
Tools you will need:
You cannot complete a library without taking stock of what you have in your current inventory. A content audit allows you to see what content you have, and uncover areas for improvement and improvement.
65% of marketers who deemed their content marketing efforts highly successful have conducted content audits Twice a year at least.
Of course, if you have a large website, proofreading your content can be a daunting task. Fortunately, you can use a Content proofreading tool to automate the process.
Using real-time metrics from Semrush, Google Analytics, and Google Search Console, the content audit tool will scan your website’s folders and sub-folders to detect content that needs to be optimized, rewritten, or removed to improve overall content quality.