YouTube begins showing short videos on more surfaces on mobile and desktop, including a dedicated circle in the directions section.
The increased visibility of short films will likely increase their reach, as they can now be discovered in more places across the YouTube website and app.
This marks the shorts’ first meaningful update this year, which is notable because there has been a lull when it comes to rolling out new features.
The YouTube Short launched in 2020 with a lot of hype behind it, followed by a series of quick updates over the next year.
Updates have slowed since then, though it looks like the shorts are back on YouTube’s radar again.
These updates could put the shorts on many new viewers’ radars, too. Here’s a look at what’s changing.
A short YouTube shelf on the Trends page
The popular YouTube page is getting a circuit dedicated to short videos — or whatever the company refers to as Shelf shorts.
With the addition of the shorts shelf, short videos will be filtered from the list of popular videos.
Now, the shorts will appear at the top of the page in their own viewing circle.
This change is intended to improve the overall experience of the popular page, though it also has the effect of making shorts more discoverable.
The shorts shelf will display the most popular videos in the user’s site.
YouTube has started rolling it out across the US, UK, Canada, Australia, Brazil, Germany, India, France, Indonesia, and the Middle East and North Africa (MENA) with more regions to follow.
YouTube shorts on desktop and mobile web
Short films gain greater exposure on desktop and mobile browsers with the addition of a new tab and homepage carousel.
With this update, YouTube aims to create a more consistent short film experience across surfaces.
Previously, shorts were more discoverable in the YouTube app than on the YouTube website.
It is now easier for people to discover and watch short films across desktop, tablet and mobile web.
Source: YouTube Creator Insider
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