Digital Marketing

Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack

Managing an e-business?

How many apps have you added to your site to improve customer experience?

handful, you say?

Maybe not enough?

It’s easy to keep adding new plugins geared towards improving your customers’ user experience, increasing sales, etc.

But with so many bells and whistles, marketers can lose track of their focus.

Let’s cut through the laundry list of apps in your ecommerce site ecosystem.

This comprehensive 360-degree strategy has one goal: to increase revenue.

On June 1, I moderated a webinar with Bridgeline e-commerce product and marketing experts Shreyas Kamath, Victoria Lindsay, and Jonathan Meyer.

Kamath, Lindsay, and Meyer provide an overview of the critical aspects of your site that help drive traffic and convert visitors into customers.

Here is a summary of the webinar.

To access the entire presentation, Complete the application.

How to evaluate whether your marketing strategies are working

As a marketer, you need to find the right niche between:

  • passage.
  • Transfers.
  • Average Order Value (AOV).

[Get the formula that leads to success] Instant access to the webinar →

5 ways to increase revenue with a clean marketing techniques bundle

These five steps can help you cut back on apps that don’t contribute to your company’s overall goal.

You’ll be able to uncover your best performance as well as discover ways to consolidate multiple applications into a single consolidated point of data and functionality.

1. Peek at your marketing technology package

Take an inventory of your apps and how they relate to your new revenue strategy.

Use these questions to audit and clean your martech collection:

  • Is your Martech range aligned with your current business goals?
  • Are you using all the available features of your existing software, applications, and tools?
  • How many people in your department or across the company know how to use these tools?
  • When were these tools added?
  • What are the available metrics?

[Discover next steps] Instant access to the webinar →

2. Focus on master data

As you audit your martech stack, you’ll discover different datasets that cover other types of metrics.

But do these metrics align with your business goals?

Reconsider your business goals.

Next, decide if you want to focus on sessions, clicks, conversions, etc.

Bridgelin, June 2022

Tip: As the sun sets on Google’s Universal Analytics, focus on looking at what you have in Universal Analytics, and then start moving that over to Google Analytics 4.

[Why you should do this?] Find out in our on-demand webinar →

3. Organize your traffic strategy

Auditing and finalizing your traffic strategy will help you get stronger handling of applications that work for you.

Evaluate your traffic strategy by breaking it down into these categories:

  • Time: Find out the best times to send traffic to your site.
  • Location: Know where your audience is in the customer journey.
  • Personality: Understand your ideal customer.

Next, focus on the technical aspects of your traffic strategy.

Rank, evaluate and organize the following according to the above categories:

  • SEO is off the page.
    • Look at the ppc.
    • Look at backlinks.
  • On page SEO.
    • Look at the image quality.
    • Look at the title, meta descriptions, and the content itself.
  • Technical SEO.
    • Look at basic web basics.

[Get details on how these work together] Instant access to the webinar →

Now, identify the apps that directly help you achieve your traffic strategy goals.

4. Identify opportunities to boost conversions

Now that you’ve organized your traffic strategy, you’ll need to ask yourself:

  • Are users engaging and converting?
  • Does the person behave as you would expect him to?

Focus on getting the user to the goal faster by improving:

  • Search.
  • landing pages.
  • Banners and Marketing.
  • Email marketing.
  • A/B testing.
  • Repeat user vs. new user content.

[Dig deeper into each one] Instant access to the webinar →

Now, select the apps that help with optimization.

Can you combine your apps into one app that does it all?

5. Analyze your shopping carts

Now is the time to increase your ROI by increasing your Average Order Value (AOV).

This is your chance to start building brand loyalty and offering other options to someone who has already indicated they’re interested.

Increase AOV by offering:

  • Customized recommendations.
  • cross selling.
  • sell.
  • Rearrange the pads.

[Find out what else can increase AOV] Instant access to the webinar →

Using an app that offers these shopper benefits can help improve your ROI.

main sockets

Finding that sweet spot in your martech suite is as easy as auditing your applications and aligning them with your revenue goals.

Look at these factors and take a 360-degree approach to using apps that really help:

  • passage
    • On page SEO.
    • SEO is off the page.
    • Technical SEO.
    • content.
  • Transfers
    • Website search.
    • personalization.
    • Email marketing.
    • Chatbots.
  • AOV
    • Customized recommendations.
    • cross selling.
    • sell.

[Slides] Top 5 ways to increase revenue with a clean Martech stack

Here is the presentation:

Join us for our next educational webinar!

How to speed up your keyword research with powerful topic combinations

Join us and Dave Snyder, CEO and Founder at CopyPress as he talks about how this method can help you rank higher.

Reserve my seat

Image credits

Featured Image: Paolo Bobita/Search Engine Magazine

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