Tilda: An SEO-Friendly Website Builder. 6 Features That Will Help You Rank High [Review]

This post is sponsored by Tilda website creator. The opinions expressed in this article are those of the sponsor.

Website builders have a bad reputation when it comes to SEO.

myth: There is a common myth among users and web developers that it is impossible to rank well on SERPs when using a website builder.

fact: This was true in the early era of website builders when they were basic and simplistic. In 2022, that is no longer the case.

Today, SEO success mostly boils down to implementing the right strategy and optimizing your website with SEO best practices.

So, when you choose a website building platform, you need to make sure that it offers a range of SEO tools to make your search optimization less complicated and flag potential issues before your rankings take a hit.

Tilda It is exactly that kind of Search engine friendly platform.

Today, millions of users use this platform to build websites and generate great search results.

In this review, you’ll learn how Tilda can help you optimize your site for success.

What is a tilde?

Tilda It is a no-code platform for creating all kinds of websites – landing pages, corporate websites, online stores, etc.

It was the leading website builder to introduce block mechanics, which allow users to create websites from pre-designed sections.

Now, it is the leading platform with Millions of users worldwide.

Clean, structured, SEO-driven code

Thanks to the block architecture, all websites built on Tilda have clean, well-structured code.

Clean code helps the website to be indexed by search engines.

A pre-built and SEO-friendly block library

The platform offers over 550 professionally designed blocks in its ever-growing block library.

These blocks include almost any element you might need for your website (menu, about us page, features, pricing, etc.) and can be customized to your liking.

Intuitive editing in the visual editor. Tilda, February 2022

Intuitive editing in the visual editor

To get your creative juices flowing, you can take advantage of Tilda’s Zero Block – an advanced built-in web design editor that gives you the freedom to break boundaries and create unique blocks.

The beauty of Zero Block is that you can control every detail of your design, create advanced animations, use complex typography solutions, and more.

Working at Zero Block. Tilda, February 2022

How can Tilda help improve my SEO ranking?

Besides its clean code and SEO friendly structure, Tilda It has a lot to offer to benefit your SEO efforts.

1. The main SEO parameters are easy to manage

One of the first steps to getting your site on Google is to upgrade your basic technical settings.

Right inside the platform, you can take care of many technical SEO basics.

At Tilda, you can:

• Add title tags, descriptions, and meta tags for keywords.
• Add H1, H2, and H3 header tags.
• Install an SSL certificate for free.
• Create social media snippets.
• Set redirects from “HTTP” to “HTTPS”.
• Set non-www redirects to “www.”
• Add 301 redirects.
• Set a 404 error page.
• Set up easy-to-use URLs.
• Set canonical URLs.
• Add alt tags to images.
• Download the favicon.

Also, Tilda generates robots.txt and sitemap.xml files automatically.

Thus, you will not need to bother with managing settings to ensure that search engines will index your web pages correctly.

2. Built-in SEO Assistant

SEO can be very daunting for users, especially in the beginning.

That’s why Tilda comes with a built-in SEO assistant that will help you take the brick-and-mortar path to SEO success – even if you’re an outsider in the field.

The SEO Assistant constantly analyzes the status of your optimized content across all pages of your website.

Then, it identifies weaknesses affecting your website’s indexing and automatically issues a customized plan with helpful tips for boosting your online presence.

For example, did you forget to add an easy-to-use H1 tag or URL? SEO assistant Tilda will tell you.

The recommendations are easy to understand, you can easily follow them – even if you don’t know what SEO is.

SEO assistant at Tilda. Screenshot from Tilda, February 2022

For more detailed help, you can browse through Tilda Help Centerwhich contains a lot of articles, manuals, videos and text guides on how to work with the platform.

3. Mobile friendly designs

Mobile-first indexing is no longer a myth.

More and more users are searching for things on Google on the go, so mobile compatibility is an important ranking signal for Google.

Your website must be mobile friendly in order to rank well.

Tilda blocks automatically adapt to any screen resolution, so there’s no need to do double the work of optimizing pages for tablets and smartphones.

Do you want more control?

Advanced Tilda users who want to have more control over their website optimization can use Zero Block.

Zero Block allows you to make individual, high-impact blocking changes for different devices, such as removing heavy images or animations that can hurt page speed on mobile, adding elements that improve the user experience on tablets, and more. Zero Block users will need to manually create blocks for each device.

4. Improved page speed out of the box

Page speed is another important ranking signal for search engines.

Tilda allows your website to load quickly, along with some next generation perks.

Images are often the largest part of a web page and are responsible for slow loading speed.

How easy is it to make images smaller and help your website load faster?

To help you achieve high page speed, Tilda comes with Adaptive image processing technology.

Long story short, Tilda automatically reduces the total size of the images you upload to your website by 3 to 7 times.

When you upload a photo, the platform does the work for you.

It scales images to layout container size and converts them to WebP.

This format reduces image size by up to 35% compared to JPEG with no loss of quality.

Screenshot from Tilda.cc, February 2022

See, Tilda converts images to WebP without losing quality, while the size reduction is massive.

Also, all images are hosted through a global content delivery network (CDN).

This reduces page load time by using geographically distributed servers.

For example, if the viewer is located in Berlin, they will receive an image directly from Germany, not from the United States

Finally, Tilda by default allows lazy loading across all pages, which means that images load gradually as the viewer scrolls down the page, not all at once.

This feature saves loading time and displays the start of the page faster.

Screenshot from Tilda.cc, February 2022

This way, the content on your website can load very quickly, even on mobile devices, which results in more search engines to love your website.

5. Built-in statistics tracking

To track your website’s SEO success, user behavior, and conversions, you can integrate Tilda with analytics tools, such as Google Analytics and Google Tag Manager.

At the same time, you can take advantage of Tilda’s built-in statistics that show key parameters for measuring your website’s performance: page views, users, requests, conversions, mobile views, and engagement.

Site statistics in Tilda. Screenshot from Tilda, February 2022

As you can see, Tilda comes with powerful SEO functionality and has already helped millions of users climb SEO rankings with powerful websites.

To check out an inspiring selection of Tilda’s best projects, browse Made in Tilda Gallery.

Can I convert visitors into customers on Tilda?

yes.

A healthy SEO will drive users to your website.

The next task is to turn them into actual customers and Tilda is useful here too.

Baked data collection forms

Tilda has all kinds of forms for capturing visitor data – from email subscriptions to online order forms.

Its Block Library includes a separate category with ready-made design options that you can customize, like any other block.

Tilda integrates with most popular data receiving services, including Trello, Google Sheets, Notion, Slack, MailChimp, Salesforce, Pipedrive, and more.

Also, you can use the free built-in CRM that helps manage leads on the Kanban board.

How Tilda CRM Works, Tilda, Feb 2022

Ecommerce features included

Whether you’re running a small online store or a large e-commerce project, you can build it on Tilda.

The platform allows you to add a shopping cart and connect a payment system – such as Stripe, PayPal and 2Checkout – to accept online payments in any currency.

The product catalog feature allows you to add thousands of items, import and export products in CSV files, manage inventory, orders, and track store stats with ease.

Product catalog feature. Screenshot from Tilda, February 2022

Split testing includes: Creating custom web pages tailored to different audiences

If you want to A/B test a new website functionality or run a custom marketing campaign, Tilda has got you covered.

The platform has a feature that automatically detects or hides blocks based on the user’s URL and geographic parameters.

With Tilda’s split test, you can:

• Redirect visitors to a specific page based on their location. For example, visitors from France, Australia, and the United States will see different versions of the same page.
• Replace or change some elements on the page Depending on the user’s location and URL parameters.

If you want a more specific overview of Tilda’s features, consider reading this Instructs.

Try Tilda, our SEO friendly website builder

start with Tilda Today!

You can build and run a website with a forever free account, or you can access advanced features with one of the paid plans, which start at $10 per month.

To discover all Tilda’s features, activate a free 2-week trial – no credit card required.

Create SEO ready websites on Tilda for free.

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Image credits

Featured image: Image from Tilda Website Builder. Used with permission.