Potential buyers interested in a midsize truck are likely to come across the 2023 Frontier. In Nissan’s lineup, it’s the smaller of the two trucks and is more competitive than ever with the midsize truck segment. The third-generation Frontier received a few changes for the 2023 model year after undergoing a complete redesign for the 2022 model year. Fortunately, the base model is quite affordable. Unfortunately, it’s also pretty basic.
What’s the price for the base model 2023 Nissan Frontier S?
Accordingly, the base 2023 Nissan Frontier S starts at $31,785. It’s a little more affordable than many other base-model midsize trucks. For example, the 2023 Toyota Tacoma SR is $29,415, and the 2023 Ford Ranger XL is $30,080. Fortunately, the price is not much different. However, we still expect the Frontier to be well-equipped since it costs quite a bit more than its competitors. Unfortunately, the base model 2023 Nissan Frontier S is basic.
It uses the same 3.8-liter V6 under the hood. It is capable of producing 310 horsepower and 281 lb-ft of torque. This is one of its biggest advantages over other trucks in its class. As of the current model year, many other models use a base four-cylinder engine or a less powerful engine than Nissan’s offering. In addition, rear-wheel drive is standard, but all-wheel drive with low-range gearing is available for all trim levels.
Exclusive to the base S model are just a few items. For example, the S uses 16-inch wheels that grow in size with higher rims. Then, the Frontier S comes with push-button start, cloth upholstery, a tilt-only steering wheel, six speakers, an 8-inch touchscreen, Android Auto, and Forward Collision Mitigation.
For more equipment, buyers must purchase at least the SV cabin and some other packages. Although similarly equipped, competitors like the Ford Ranger are also cheaper, with optional packages available for the base model. For example, the 101A package adds cruise control, power mirrors, keyless entry, dual-zone automatic climate control, a larger screen, and more.
Unfortunately, S buyers don’t have access to options other than a safety-focused technology package. SV Convenience and SV Premium packages unlock with Frontier SV.
The mid-size truck segment is competitive
Although the 2023 Nissan Frontier S is affordable and comes with enough equipment for some buyers, it’s not enough to beat out the competition. The midsize truck segment is extremely competitive, and taking on titans like the Ford Ranger and Honda Ridgeline is no easy feat. Similar equipment is available at a lower starting price with these other models. The Frontier’s main advantage is its powerful V6 engine, which outperforms competing offerings, such as the Ranger’s turbocharged 2.3-liter four-cylinder, which produces just 270 horsepower.
Unfortunately, it’s not enough for Frontier to do “truck stuff.” For example, True Car says the Frontier maxes out its towing capacity at 6,720 pounds. However, the Ranger can tow up to 7,500 pounds, while the best can tow 7,700 pounds. As a result, even with a better standard engine than some competitors, the Frontier falls short.
Basic base model of the 2023 Nissan Frontier
In conclusion, the base model 2023 Nissan Frontier S is basic. However, it’s just over $30,000, which makes it more expensive than many other midsize trucks. Additionally, its most important feature is the horsepower with its standard engine. Unfortunately, this gives it lower fuel economy and not enough to help it tow more than its competitors. Finally, the Frontier S comes off as well equipped. Even models from Ford and Toyota are equipped very similarly to the base Frontiers, but they don’t cost as much.