Social Media

LinkedIn Changes How It Ranks Content

LinkedIn is updating its algorithm and changing how content is ranked in people’s feeds.

Additionally, users will have more control over their feeds, with the ability to block certain categories of content from appearing.

You can also choose to see more content from thought leaders, industry experts, and innovators who aren’t in your network.

This update aims to create a more personalized and relevant experience, while creating meaningful conversations and sharing between users.

Here is an overview of all the changes that have been rolled out to your LinkedIn feed.

Users will have more control over the content of their feed

LinkedIn now provides options for users to restrict content they are not interested in.

You can select the “I don’t want to see this” option for individual posts, as well as reduce content from specific authors.

Linda Leung, Director of Product Management at LinkedIn, says in a blog post

“We’re testing new ways of how you can receive status updates on every single report you send. We’re always striving to improve, so there’s more to your feed controls. In the future, the more you use this, the more we’ll know about your preferences and can personalize your experience.”

Users will also be able to limit the amount of political content that appears in their feed. This functionality is currently only being tested in the US, but could be expanded to more regions and languages.

The feed will show less important news and updates

Changes to the LinkedIn feed algorithm mean it will now show more targeted activity from the user’s network.

It will try to prioritize posts and actions that are valuable, rather than comments or actions that members won’t find useful.

Your LinkedIn feed will now display more of:

  • Posts, videos and other content relevant to the individual interests of users
  • Real participation opportunities
  • Safe and productive conversations that adhere to our Community Guidelines

Based on the feedback, LinkedIn will filter your polls to show only those that are useful and relevant.

Low quality content that explicitly solicits interactions will not be promoted, as LinkedIn strives to encourage better quality content.

Your LinkedIn feed will display a few:

  • Irrelevant updates, for example, a caller’s comment on the post of someone you’re not connected to
  • Politically oriented posts (if you choose to)
  • Alerts – Users will no longer be notified of every status change or update in their network
  • Low quality clickbait flyers designed for interactions
  • Surveys from people you don’t know

What does this mean for companies

LinkedIn has seen its number of shares increase Six consecutive quarters. This means that the opportunity for companies to use them as part of their marketing and recruiting strategies has grown with them.

However, in light of these new changes, some companies may have to rethink their approach. They will no longer be able to use “growth tricks” to attract a large audience, and instead creators will have to focus on creating quality content that will drive engagement and engage an audience.

Source: linkedin

Image credit: Abel Justin/Shutterstock

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