Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast]

Curious about how to improve your website’s SEO using Semantic HTML and Google Search Console?

Join me on this very special episode of SEJ’s Martin Splitt to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering.

Learn how to make better use of these powerful tools to improve your website’s SEO.

[Prefer to watch instead? Get access to the on-demand video.]

I would say make sure you focus on quality content and that you focus on delivering value to your users. These things were, are and will be the most important things. Everything else should follow from that. – Martin Split

Let’s say you are fine-tuning the technical details, structure or coding of your website. In this case, you are likely to miss the most important opportunities to ask yourself what people need from your website. – Martin Split

This question is constantly being asked. This is not the first time nor will it be the last that this question has been raised and continues to be asked. I don’t know why everyone thinks who and what is the value or who. It’s about structure. I can’t stress this enough: If you choose to have H1s as your top-level structure for your content, that’s fine. It just means that the top level of content is organized along H1s. – Martin Split

[00:00] About Martin
[02:47] Why is semantic search engine optimization important?
[04:22] Is there anything that can be done in semantic HTML to better communicate with Google?
[06:02] Does the schema markup information have to match what is in the document?
[08:24] What parts of semantic search does Google need help with?
[09:19] – What does Martin think of head tags?
[14:22] – Is the semantic HTML implementation’s responsibility to the SEO or developer?
[16:19] – How accessible is semantic HTML within WordPress, or Gutenberg-style
[19:58] – How compatible is semantic HTML with WCAG?
[21:08] – What is the relationship of semantic HTML to the general concept of semantic web RDF, etc.?
[25:04] Can erroneous thumbnails be corrected with semantic HTML?
[28:42] Is there another type of schema markup that can still reference the organization and use identifiers on article pages?
[32:10] – Can adding schema markup to show the product category hierarchy and modifying the HTML help Google understand the relationship between the product and its category?
[33:49] – Is maintaining a hierarchy of headers more important than the title you use?
[36:36] Is it a bad practice to show different content on pages to returning users versus new users?
[40:08] – What are the best practices for handling errors with SPA?
[45:31] – What is the best way to handle search query parameters that are indexed in Google?
[48:02] Should you worry about product pages not being included in the XML sitemap?
[50:26] How does Google prioritize headers?
[56:00] – How important is it that developers and SEOs start implementing semantic HTML now?
[57:31] – What should SEO and developers focus on?

If you understand that it’s a 404, you have two options because two things can happen that you don’t want to happen. One is an error page that gets indexed and shows up in search results where it shouldn’t. The other thing is that you are creating 404s in the search console and may be messing with your data. – Martin Split

If you have one H1 and nothing else under it except H2s and then H2 content and then H2 content, that doesn’t change anything. This means that you have organized your content differently. It wasn’t a better structure. You didn’t structure it any worse. You just built it differently. – Martin Split

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Martin Split – the friendly internet fairy and wizard of the blades! He’s a tech wizard from Zurich with magic fingers when it comes to writing web-friendly code.

With over ten years of experience as a software engineer, he is now working as a pro-developer for Google. He masters all things open source, and his mission is to make your content visible in any corner of cyberspace – abracadabra!

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