Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak.
Users will abandon our carefully designed funnel at any stage, including after items have been added to their cart.
And that first impression of your brand via a paid search ad, blog post, video, or other piece of online content — organic or paid — will rarely result in an instant conversion.
think about it.
When was the last time you saw something so amazing online that you exclaimed, “Take my money!” And he ordered it done right in that second?
The buyer’s journey is a type of relationship that needs constant development.
Repression is not a process through which you can push people; It is an evolving journey that people leave and return to.
This happens across platforms and devices and sometimes for extended periods of time.
Your customers are very likely to really start thinking about closing the deal the second, seventh, or maybe fifteenth time your brand or product appears.
With that in mind, is there any way to speed up the trip?
Is it possible to be in front of those specific potential customers who are already thinking of you?
What if you could impact them faster with more relevant and targeted information and an offer that really gets them thinking?
Now, some customers (high intent customers) will complete that journey quickly, sometimes after seeing an ad for the first time. But most may require time and multiple touchpoints to get them through the funnel and complete their journey.
Remarketing and retargeting are techniques used to move people through the conversion funnel, helping them on the journey from being unaware of your brand to becoming paying customers.”
This is according to Sean Johnston, co-author of “Winning at Retargeting: Tips for Reconnecting and ConvertingAlong with Tori Holland, the digital advertising experts from Closed Loop.
In this eBook, you will find all the best practices you need to know to achieve the best results for your remarketing and retargeting efforts.
Why is this such an important addition to your marketing library right now?
Be prepared – people are giving up their buying trips to do research
They are looking for your competitors.
You need to stay top of mind.
But how do you do that without disturbing or confusing an audience that is constantly bombarded with information?
Currently, it leads in the number of digital buyers 2.1 billion.
There are plenty of opportunities to put your brand and products in front of digital buyers. And everyone does it.
People know they have an abundance of choices.
Purchasing journeys are becoming less direct as consumers pause to research their options.
The average shopping cart abandonment rate in specific industries is 79.8%.
These are the people who went through your conversion path and then chose to walk around right before making a purchase.
Maybe they will come back.
Or maybe they will buy the same thing from a competitor later.
On the other hand, if they click buy, that shouldn’t be where your interaction ends.
This is a must-read book for anyone in the advertising space. It is important to not only know what your retargeting options are, but also what kind of data you can use and the nuances of each platform. Most importantly, mastering the art of retargeting will be essential. As data privacy for users increases,” says Brock Osmundson, head of digital marketing at Smith Micro Software.
Learn to remarket and retarget to re-engage distracted audiences
Retargeting ads are an essential part of your overall marketing strategy considering how segmented the conversion path is, according to Miranda Miller, managing editor here at Search Engine Journal.
“It’s increasingly drawing the attention of the Internet audience in a million directions,” says Miller.
“I’ve had notifications on dozens of apps, interruptions of all kinds in the physical world, and information consumption is happening across multiple screens. A funnel is really a scattering of countless touchpoints; that wasn’t what we learned 15 years ago.”
Retargeting gets you back in front of that warm audience with more targeted messages – wherever your customer is on their journey.
It enables you to maximize your investment in email marketing, SEO, paid search, and social by reconnecting and getting another chance to take that customer to their next step.
But this is not always easy.
“There is an art and science to successful retargeting, which is why we were thrilled to co-author Shawn and Tori with this guide,” explains Miller.
“Their real-world, hands-on experience planning and implementing smart closed-loop retargeting campaigns shines through in the expert columns they share with our readers, and this eBook has enabled us all to dive deeper into successful strategy alongside them.”
This latest eBook will teach you how to grab attention and keep your connection points with your audience alive.
By the end of this guide, you will be able to:
- Understand the differences between these two styles and decide which one is right for you.
- Identify the key factors to consider when launching your remarketing and retargeting (RM/RT) efforts.
- Find out which advertising platforms are best for running your campaigns.
- Apply consumer insights and data to support your RM/RT.
Without context, data is just numbers.
It takes expertise and empathy to consider approximate human engagement and intention data.
That’s what retargeting and remarketing is all about: finding the right people, with the right intentions, at the right time.
Download your free e-book if you’re ready to start learning the process.