Imagine waking up at 8 a.m. bright-eyed and bushy-tailed, guzzling your first caffeine hit of the day, and sitting down to do some cold but required communication.
You’ve been trying desperately for months, like a fifth-grader in school who’s having a hard crush on, to get the attention of several link-worthy websites – only to have you resolutely rejected.
Ugh.
It’s too much effort for too little return.
You are at your wits end.
I split a lot of change for guest posts. This didn’t work either.
You know the most organic way to expand is to build good links, but how do you gain backlinks naturally?
Here’s my hot script: Use stats content to build natural backlinks by offering a great resource page for content creators.
This simple tactic sets you up for success and saves you a lot of time in the long run.
Let’s now take a look at how this works.
Why should I create statistical content as a link building tactic?
As you may already know, getting backlinks from cold email communication can be like finding a needle in a haystack.
Your email goes to spam. They read it but don’t respond or respond months later and then scam you.
Either way, it’s time consuming and frustrating.
To make things even more complicated, guest posts can eat up a lot of your marketing budget.
Content creation takes several people (writer, editor, designer, strategist) and it needs time to do it well.
You want to make sure all the content you create is counted.
By focusing on educating your audience and crafting “less selling” content, you will set yourself up for success by engaging your ideal audience and building links seamlessly.
In turn, when you plant more organic backlinks, your domain authority increases – your slingshot towards the first page of Google (hey, more sales!)
A quick note for opponents: As an SEO expert, I believe that a metric such as Domain Authority (although not confirmed by Google) directly influences SEO success.
Now back to the nitty gritty: getting natural backlinks with statistical content.
It positions your brand as a thought leader
Carefully crafting content with valid insights into your consumer base, product or industry is a simple way to position your brand as a thought leader.
When done right, others will look to you for providing reliable and trustworthy data, which creates opportunities for engagement.
Now, at this point, I would like to stress that collecting data does not mean chewing up various stats from all over the internet and replaying them again.
The data you choose to share should be as authentic as possible and directly related to what you do as a business.
Although these types of posts can be more difficult to create since you will need to switch into police data collection mode, they are great assets for improving your website and brand credibility.
Content creators are already looking for it
Statistics are often used as a primary source of information, which means that content creators (journalists, marketers, bloggers, data analysts, market researchers, etc.) research them all the time.
With the advent of fake news, the responsibility to share trustworthy content is greater than ever, specifically to those with more followers.
For this reason, the creators are serious about sharing accurate and transparent statistics.
That’s why content creators are actively seeking brands like yours to help provide important stats to back up their content.
Content creators in your industry are more likely to refer to your content as a trusted source.
It is shared often
Simply put, people love numbers.
They want something tangible to understand because data can support ideas.
This is why content with stats is shared more on both social media platforms and blogs.
In fact, it works so well that it’s the center of a typical data-driven public relations strategy.
Either way, it will help with your social presence and backlink status.
Talk about winning!
You can arrange for that
Think of the innovators in your field.
What would they type into the search engine to find the stats?
If you’re in the beauty industry, maybe “Beauty Stats 2022.”
If you’re in tech, “New tech stats for May 2022” might be your thing.
Are you catching my drift?
Once you put yourself in the shoes of a content creator, you can use a keyword that will generate backlinks and rank organically.
The higher your ranking, the more backlinks you will generate because you will get more clicks from SERPs, which means more organic traffic.
Your main goal should always be to generate topics with keywords that have search volume.
Basically, you create an automated backlink accumulation machine (as long as those stats are kept timely and relevant).
You’re now on the edge of your seat, wondering, “How can I take action on this?”
Buckle up. here we are!
How to build natural backlinks using stats content
For those who would like a quick visual summary of the next section, take a look below:
Know what your audience is looking for
It all starts with your people because there would be no need to create content in the first place without them.
What types of content is your audience looking for?
What stats will help them achieve their goals?
How can you help your audience inform their audience?
Look at this example:
If a newspaper has an audience of American sports fans, they might be interested in how many gold medals the United States has won over the years at the Olympic Games.
This kind of statistic may be of interest to journalists who write about their predictions for the next winners of the Olympics based on past results.
Think of this scenario like this: If you have reliable data related to sports, your content may be used as a next source on CNN Sports.
Here’s another scenario: startups might consider which cities have the most entrepreneurs and how that number has grown over the years.
This data can help them decide where to go for the best chance of success.
Sounds like a reliable research topic that might appear in a magazine like Entrepreneur.com, right?
Now you have an idea!
Quick tipTo delve deeper into your audience’s interests, you can use a tool like BuzzSumo at first Content search.
Be your own authorized source
Instead of searching for data from others, make your own!
That’s how I became known for something as a brand. And if you’re worried about not having a huge amount of data, your content just needs a large enough sample to be relevant.
So remember, quality outweighs quantity!
To determine how you can become your own source, ask yourself the following questions:
- What are we true experts at Can provide reliable data about?
- What do we have enough data To provide some results based on that data?
- How can we create unique data Which our audience find useful?
- Where is the information gap? Can we fill in by providing relevant data?
- How this data helps what we stand for As a brand, especially our values, mission and purpose?
When you consider these factors, it becomes easier to hone what authority you truly have and balance that with what your audience finds interesting.
Incidentally, another convenient factor of being your own authority is eliminating the dreaded martyrdom ring.
Too often, sources are cited without anyone knowing where they originated from, or when you find the original source, you realize it’s decades-old data.
If you find such a scenario in your industry, it may just be an information gap where you can become a new reference!
Collect your data
Now that you understand why being your own power is the best path, start compiling your own statistics.
Depending on the type of data you need, you can create combinations of channels such as your website, social media, and customer data.
Some quick ways to collect data include:
- LinkedIn surveys.
- Your business analytics data.
- Qualitative or quantitative customer data (if you are allowed to share it).
- Market surveys.
- Expert interviews.
- Find the store.
Quick tip: If you’re struggling to get a large enough sample, you can actually use a tool like SurveyMonkey To pay for survey responses from specific demographics.
This method saves a significant amount of time and is much more objective than constantly asking LinkedIn to fill out a survey.
Focus on displaying the data
The mixed numbers on the screen are confusing.
Your data should be accurate and meaningful, but it should also be visually appealing.
For example, you can create a graph that highlights information in a simple way.
Use branded colors, vivid designs, and the right user experience to grab your audience’s attention.
Weaving data into a visual story is a surefire way to keep it scrolling and is also the perfect way to reuse information across multiple channels.
Contact the relevant experts
Have you ever wondered why brands create content like Expert Tours?
Here’s why: Brands aggregate data from trusted topic experts and post it on an owned channel like their website, and then those experts want that exposure too, so they share it, which in turn increases backlinks.
This may take some extra organization, but creating your own data using subject matter experts is a great way for you and them to gain more information.
Everyone is happy!
Consider a down payment
When you are in the beginning stages and these organic rankings are not there yet, consider getting paid with Google Ads.
This way, you will boost your views, and if you create content with high search volume keywords, you can still get those backlinks.
Craft link-worthy stats content to generate natural backlinks
Getting a link is not only a result of active communication and content partnerships, it is a reflection of the quality and reliability of your content.
And as you might have guessed, in any good SEO strategy – link building and content creation have to go together like Spongebob and Patrick.
To create “linkbait” content, it is essential to create content that is focused on the people who actually create the link.
In other words, to naturally generate backlinks with any piece of content, you need to keep in mind that content creators are your primary focus.
Now that you are all in the business of crafting statistic content, may the force be with you to create those coveted natural backlinks!
More resources:
- Top 5 Link Building Strategies (With Examples)
- Will Google fix the big brands ranking feature of more backlinks?
- Link Building Guide: How to get and gain links that boost your SEO
Featured image: Visual Generation / Shutterstock
