How To Scale Content Marketing & Improve Organic Search Rankings

Are you creating content for your website, but not seeing the results you want?

Do you want content that improves your search rankings, increases your brand awareness, and brings you more organic traffic?

Let’s solve these concerns by looking at how content marketing can drive business success, common challenges content marketers face, and ways They can help you with all aspects of your content marketing strategy.

How content marketing leads to results

The Content Marketing Institute’s B2B Content Marketing Report shows how a successful content marketing strategy can produce great results.

Not only can the solutions below help you implement and execute a content strategy tailored to your business, but these solutions are designed to assist your business in the pursuit of content marketing success by:

  • Increase brand awareness80% of companies reported that this goal was achieved due to a successful content marketing strategy).
  • Build credibility and trust (75%).
  • Public education (70%).

The most important metrics used to determine the effectiveness of your B2B content marketing tactics include:

  • Location sharing (69%).
  • Conversions (67%).
  • Website traffic (65%).

Overall, 80% of content marketers rate their content marketing strategy as moderately successful or very successful in generating results.

So, how can you ensure that your content marketing strategy is getting the results you want?

Let us make sure you don’t fall victim to the most important challenges marketers across all industries face when ramping up their efforts.

Common hurdles around competition content marketing and outsourcing

Did you know that only bloggers make 70 million New blog posts every month?

This does not even include the large number of blog posts published on other content management systems and blogging platforms such as Medium or Tumblr, which host more than 545 million blogging.

This means that every time your business publishes a new blog post, You are competing with over 2.3 million new blog posts It was also published that day to catch the attention of search engines and audiences alike.

Ultimately, businesses need more than just great content to win rankings, visibility, and traffic.

You can no longer expect to drive inbound traffic just because you have published an impressive piece of content.

Every piece of content must be properly optimized and promoted to get the results you want.

This may explain why 67% of B2B content marketers have increased responsibilities (without increasing available resources), according to the previously mentioned CMI report.

To scale content marketing, half of both B2B and B2C outsourced content marketing efforts in 2021.

Statista found it 81% Of marketers outsourcing content writing, 40% outsourced graphic design, 28% outsourced SEO, and 23% outsourced editing and proofreading.

It is not surprising that content writing is the most outsourced part of content marketing, considering that it takes an average of four hours to create exceptional content, according to Orbit Media.

Once the content is created, you must find the right way to optimize it for search engines.

Without proper technical on-page and off-page optimization techniques, your content will not be visible to search users.

Both B2B and B2C companies cited finding writers with topical experience as the biggest challenge with outsourcing content.

From there, B2B faced the following hurdles:

  • Find content partners who understand their audience.
  • There are no clear measures of return on investment.
  • Find content partners who can provide strategic advice.
  • Lack of comprehensive solutions from a single partner.

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