How To Create More Helpful Content With Topic Modeling & Topic Clusters

This post has been sponsored by MarketMuse. The opinions expressed in this article are those of the sponsor.

Wondering how to handle updating useful content from Google?

Confused about how to get your organic traffic back if your keyword strategies are no longer effective?

Instead of just making sure keywords are present in each individual piece of content, try to focus in general Modeling topics and topic groups to drive your SEO content strategy.

Topic modeling and topic groups go hand in hand when it comes to creating useful content. It’s like peanut butter and jelly and bagels and pancakes. You get the picture!

Here’s a recipe to make it work.

Use topic templates and topic groups, not just keyword research

Subject modeling The way machine learning detects and makes sense of related topics and topics across multiple pieces of information. This can help you understand which parts should be created as part of a topic group.

Topic groups Actual collections of related pieces of content that have the same topic.

As Google’s algorithm continues to evolve, it is becoming clear that it prefers subject groups because it better matches a user’s entire search journey and user intent.

The difference between keyword lists and topic templates

when making Keyword search You will usually end up with hundreds of different terms and still have a clear understanding of what is required to adequately cover a topic. It is a situation where more is not always better.

With topic modeling, you have a clearer roadmap to more successful content.

Topic modeling reveals how experts write about that topic, which directly reflects how readers typically navigate through a topic.

Here is a short example of using the key phrase and topic “how to grow tomatoes”. As you can see, comparing keyword research to topic research is like comparing apples and oranges. They are two fundamentally different approaches.

Ideally, we have MarketMuse theme template He recommends 50 linguistically relevant topics, but even the small excerpts below provide insight into the necessary coverage.

Image courtesy of MarketMuse, October 2022

in search engine optimization, Subject model It serves dual roles – mandatory and prescriptive.

  • Appreciation Means it indicates the topics to be covered.
  • descriptive Means you can check if the article covers those required topics.

Google loves this.

How do I find out my first subject form?

In the case of MarketMuse, we have it Patented subject modeling technology It analyzes thousands of pages to help you discover these topics faster.

Try fetching the first topic form now.

How topic modeling results in higher quality content

Topic modeling acts as a roadmap for holistic content production.

In the case of How To Grow Tomatoes, following the map shows:

  1. There is one particular disease (flower end rot) that many tomato growers have to deal with. At a minimum, you should acknowledge this in your article, but it would be best to provide a solution.
  2. There is a pest (tomato hornworm) that also needs to be treated, just like a disease.
  3. Soil is an important factor in the success of growing tomatoes.
  4. You will need to account for planting different types (deterministic and indeterminate).
  5. Tomato cages are a useful and popular accessory for growing tomatoes.
  6. You’ll want to discuss buying growing tomatoes, as well as growing them from seed.

In addition to many other related topics that help make the article more relevant.

How to create more useful content using theme modeling & # 038;  Theme groups

Screenshot from MarketMuse Research, October 2022.

How to use topic modeling to create original content

Original content is not just a paraphrase of what others say.

Original content goes beyond what is already there, and contributes added value to the conversation.

You can achieve this quite easily with the help of a powerful topic model, one that relies on its analysis of multiple datasets.

Step 1. Compare your topic model to your competition

Now that you have the file The first topic model is builtYou’ve seen that our optimization screen ensures we’re covering all relevant topics, just like the experts.

Next, you’ll need to map your top 20 SERP scores against your subject model to identify any deficiencies.

Run the samples on each of their content URLs to understand their sample topics and topic groups, and then determine where the content gaps are.

The easy way: Do this step automatically with MarketMuse. Simply visit the Compete tab and create content around the red boxes.

How to create more useful content using theme modeling & # 038;  Theme groups

Screenshot from MarketMuse Compete, October 2022

Here, you will see a heatmap with the top 20 results at the top along with their URL and content score. On the bottom side are all the relevant topics in order of importance.

Colored boxes show how much each URL covers a topic, according to the number of mentions.

The red boxes show that these topics were not mentioned by the competitors; These are the ones to build the content around.

You now have a verified topic template to create content from.

Not yet convinced of the need to go any further with your content branding?

Keep in mind that Google has a patent (US20200349181) that can analyze any document to determine if it provides additional information. Based on their patent filing history, they’ve been in this type of algorithm for quite some time.

Step 2. Create topic groups using verified content samples

So far, we’ve used topic modeling to discover high-quality single trends that are comprehensive and cover gaps in your industry.

Now, let’s see how it can help in developing topic groups.

Let’s go back to the sample topic “How to grow tomatoes”.

How do we create a content block, section or an entire site around the same topic?

Instead of briefly mentioning these topics on one page, we will create pages dedicated to each topic. This provides a much greater opportunity to explore these topics in depth.

Start with “How To Grow Tomatoes” column pagethen create separate pages for each supporting topic, such as “blossom end rot”.

How to create more useful content using theme modeling & # 038;  Theme groups

Image courtesy of MarketMuse, October 2022

Then, create separate topic templates for each of these pages and build high-quality support content.

Finally, add another layer to the group using topics from the model for the term “soil stream” as individual supporting pages.

How to create more useful content using theme modeling & # 038;  Theme groups

Image courtesy of MarketMuse, October 2022

Repeat this process as required to explore the theme, building the block to a higher level.

The third step. Relate your topic groups broadly to topic modeling

The final piece of the puzzle is to link the pages internally to build authority and provide a path for your audience to explore the topic further.

Again, we use topic modeling to help.

On the “How To Grow Tomatoes” column page, where you discuss flower end rot, anchor the new page on the topic using “blossom end rot” as your anchor text.

Doing it this way puts all the SEO stars into alignment, so to speak.

How to create more useful content using theme modeling & # 038;  Theme groups

Image courtesy of MarketMuse, October 2022

Both the column page (about growing tomatoes) and the supporting content (about blossom end rot) are intrinsically linked because “flower end rot” appears in the sample topic for “How to Grow Tomatoes.” The association itself reinforces the connection, as the term “flower end rot” is also used.

Often times, you may have pre-existing content that fits a topic group that you may not even know existed.

MarketMuse Connect It helps detect this content by analyzing your site for pages that match topics within the form.

How to create more useful content using theme modeling & # 038;  Theme groups

Screenshot from MarketMuse Connect, October 2022

It can find up to 10 topics that have matching content on your site. In addition, MarketMuse Connect offers up to 10 unique suggestions for each of these topics. Just be sure to cover this topic in your article and link to the proposal.

Start creating trusted topic groups and better content with MarketMuse.

Image credits

Featured image: MarketMuse image. Used with permission.

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