Digital Marketing

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

There’s a new data revolution happening, and it’s sweeping through the industry so quickly that many SEOs and digital marketers are struggling to make sense of the insights and intelligence available to them.

To take advantage of this opportunity, marketers need to develop their mindsets and use technology to analyze multiple data formats and understand the new opportunities they can provide.

The SEO marketers of today and the digital marketers of the future will need to quickly extract, structure, and process data to drive the business outcomes that matter most.

Data has always been critical to digital decision making.

The Economist, in 2017, Declared to be the most valuable resource in the world.

Fast forward to today and into the future, and we can see that the exponential growth of data fueling this revolution is staggering.

According to the IDCAnd the The amount of digital data that will be created over the next five years will be more than twice the amount of data created Since the advent of digital storage.

Think about that for a second!

Flash drives, for example, were introduced in 2000.

This means that in the next 5 years, marketers will have to analyze and understand twice the data that has been generated in the last 22 years!

The data revolution means more resources and complexity for SEO

The data revolution has been going on for some time now, and it has changed our concept of what counts as “data”, rightfully so.

In the past, we thought only numbers mattered.

But in this new digital world where everything is converted to ones and zeros, data is broader and contains text, audio and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data is on the rise rate 10x Faster than traditional business data.
  • Automatically generated data is growing exponentially in a 50x growth rate. This data revolution is primarily marketing-driven and “always” consumer-oriented.
  • In just the last 18 months, The amount of website processing data We’ve generated it at BrightEdge It increased by 11 times!

As a result of these in-demand trends, SEOs and digital marketers need to adapt and become more like data analysts and scientists in handling the extraction of structured data insights and business intelligence — without adding more manual labor.

Fortunately, SEO is well positioned to take advantage of this new data revolution.

  • Increase your keyword realm More keywords means more data points to look at with reporting and fueling insights. While focusing on conversion rate metrics is very important, it wouldn’t be possible without opening up your audience and getting more people in the door. SEO has moved away from basic custom keyword writing and is now more advanced with developments in search engines such as Google’s understanding of search intent through RankBrain and BERT.
  • Increase your search impact – It will also help you discover unexplored information to inform your future content strategy or think of new keyword ideas. However, sometimes it can miss the boat, such as content management systems slowly becoming “experience platforms” as they provide more functionality to meet the needs of today’s webmaster or marketer.

Read more on SEJ

  • Intent-based SEO & PPC: 5 ways to build add-ons
  • 10 content marketing trends to watch in 2022 [Infographic]

Data is the currency in accelerated SEO and the digital age

By 2025, global data will arrive 175 zettabytes.

But unfortunately, the human brain cannot process, structure, and analyze all that data.

So the technology drivers must help, and digital marketers must be the engine.

There is a huge opportunity for companies that can use data to create more engaging experiences.

A recent study showed that 95% of business leaders realizing this is their biggest growth lever over the next three years, which means there’s a lot more at stake here!

Strong data analysis ensures that decisions are evidence-based and have greater accountability.

Relying on existing and new data sources to fully integrate business acumen and analytical skills into decision making, sourcing, managing, and analyzing large amounts of unstructured data will ensure continued use and success.

SEO started with data and evolved.

From the introduction of real-time SEO in 2019 and page experience updates in 2021, the future of SEO once again lies in data and building intelligent systems. Here marketers can take advantage of aggregated data sources that build data for them.

As a result, they can achieve business goals and stay ahead of the curve during all phases of digital and data transformation.

Read more on SEJ

  • Web Evolution: 4 SEO Considerations for the Future Enterprise
  • How important is structured data in SEO?

Technology and artificial intelligence are helping in the evolution of search engine optimization

Advances in technology and, in particular, artificial intelligence and natural language processing mean that SEOs and digital marketers can become data analysts without having to become an actual data scientist.

This is the key to unlocking structured insights from your company’s big data to make more accurate predictions about what’s coming next based on the information at hand.

Digital marketers can evolve, understand key trends, and learn in new areas such as:

  • Predictive modeling of future trends and prediction based on multiple types of data.
  • Identify opportunities in real time And intelligence.
  • Wide digital search With both historical and current data.
  • Take advantage of automated visualizations to various stakeholders.
  • Improve data security and compliance.
  • market and Business intelligence at the macro level.
  • consumer behavior at the most subtle level.

SEOs and digital marketers can learn important skills such as statistics, data analysis, data visualization, and strategy.

Artificial intelligence, natural language processing, and machine learning help them do this without the need for expertise in computer programming and software applications.

What digital marketers should do is combine communication skills and analytical skills with stakeholders who can’t think outside of advertising.

Read more on SEJ

  • 3 Types of Data Science SEO Teams and How They Work
  • How to Deploy Successful Enterprise SEO and Communication with C-Suite

Data analysis and intelligence as a competitive advantage

The application of the technology will be the driving force behind the next generation of data analytics technology.

Therefore, today’s SEOs and digital marketers must learn how to make better use of insights from data analysis.

It is becoming more and more evident that the marketing platforms of the future will require data analytics capabilities and scientific infrastructure at their core.

The future of marketing will combine technology knowledge with business sense and understanding of data analysis.

The next generation of SEO will affect all components of marketing, from video, email, and audio to the digital performance of content.

SEO and data science will converge into one cutting-edge field driving omnichannel acquisition and democratizing data.

Marketers who embrace this new era of SEO will be well positioned to succeed in the years to come.

Data is reaffirming its role as a new competitive advantage, and as an SEO and digital marketer you must evolve if you want to be part of the future.

More resources:

  • 15 interview questions to ask the following digital marketer candidates
  • 3 Types of Data Science SEO Teams and How They Work
  • 5 key enterprise SEO priorities you need to get right

Featured image: ra2 studio / Shutterstock

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