Two Search Experts Discuss Blogging About SEO [Podcast]

A candid conversation about the latest trends, industry news, and more

When two old search experts and SEO news giants meet, really interesting things happen.

From the latest trends and strategies to industry news and best practices, these two have seen a lot. Today they sat down to talk about it.

Barry Schwartz, CEO of Rusty Brick and founder of Search Engine Roundtable, join me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary!

Most of the world these days wants to see a five-second TikTok or YouTube short, and they don’t have the patience to go ahead and read something. I think this might scare not only advertisers, SEOs and marketers but Google and Microsoft’s search ad revenue models and see how they can get people to click on these things. This should be fun. – Barry Schwartz, 17:19

I am usually very consistent. I’m the type of person who will do something and never stop for better or worse. And this is the way I like to be. Have a nice routine where I do certain things in a specific order. And I’m passionate about keeping track of what’s changing, so if you let things run for more than 24 hours, things get worse, build up, and get left behind. So I like to stay on top of this, and honestly, helping the community in my own little way makes it all worth it.. – Barry Schwartz, 5:22

I’m trying to cover things that are publicly available that anyone else can access without a password. So here’s my rule, it should be publicly available, and Twitter is a great place where most things are public knowledge unless their profiles are limited. Barry Schwartz, 9:53

[00:00] About Barry.
[04:46] – What has kept Barry going for the past 20 years?
[09:28] The SEO forums people should participate in today.
[17:46] – What should be the KPIs behind SEO now with AI here?
[19:13] Will there now be a new search engine across Google?
[25:22] My biggest regret is blogging.
[28:54] – The subject Barry wished he could cover.
[32:46] – Parry vs Google Ad to remove sponsored links.
[38:15] Is having a Google Plus share button on your blog a ranking factor?
[40:45] – How important is it to have a quick basic web basics of the site?
[51:15] – How to enhance power and rank higher.
[59:42] – How satisfied are you with the use of the Round Table from a religious point of view?

Mentioned resources:

Round table search engine: https://www.serroundtable.com/

rusty brick: https://www.rustybrick.com/

In ChatGPT, I don’t remember a time in the search world where or so soon, maybe in the past 12 or 13 years, when things were very exciting. — Lauren Baker, 12:04

I guess, to see how Google releases its version. I think it will surprise a lot of people. I think people will be equally impressed. It will be interesting to see how Bing adapts. It’s fun to watch how things change things on a daily basis. It’s a very exciting time to be in. – Barry Schwartz, 13:49

If Apple were to launch Siri AI, that could be a huge game changer, and that’s the only challenge I see with Microsoft. They have it with Teams on the B2B side, and that’s probably where they want to keep it. They have it on the desktop but they don’t have it in people’s pockets and where people are. So maybe it’s going to be a B2C game versus a B2B game. – Lauren Baker, 23:40

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Connect with Barry Schwartz:

Barry Schwartz is no less than a powerhouse of search marketing, providing valuable insights and analysis on advanced search engine topics through his popular Search Engine Roundtable blog.

Barry also owns RustyBrick, a New York web design and development company that specializes in customized online technology.

Trusted by individuals around the world as a trusted SEM source with extensive experience in business development and custom web software engineering – you name it!

Connect with Barry on LinkedIn: https://www.linkedin.com/in/rustybrick/

Follow him on Twitter: https://twitter.com/rustybrick

Connect with Lauren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker