Google has launched a new generic TLD. day (top-level domain) that has the potential to build a useful web presence. Top brands and savvy marketers are rushing to claim relevant niches right now, like BlackFri.day, CyberMon.day, and Valentines.day (registered by FTD). Landrush early access registration is now open with general registration opening on February 1, 2022.
The benefit of a generic TLD
The difference between a generic top-level domain (gTLD) and a country code top-level domain (ccTLD) is that the ccTLD is associated with a country. Search engines generally tend to use ccTLDs as an indication of which country a domain name should be classified for.
A gTLD is freed from these restrictions and can be ordered in any language when published in that language with the appropriate language and/or country flags, just like any other gTLD.
Examples of common gTLDs are .com, . net and. org and. edu and. gov.
Now .day is a member of the generic top-level domain list.
How much does it cost today?
As is often the case with new TLD launches, it will likely be professional speculators who will go out and collect highly marketable domains, but at this point early access fees range from $190.00 to $16,520.00 for premium domains.
The cost of domain name registration decreases as February 2022 approaches, when the general registration period is open.
Once the early registration period ends on February 1, 2022, registration is. day as low as $20 per year.
Many of today’s great areas are still available
According to the Google blog announcement:
Starting today, you can register your .day domain as part of our Early Access program for an additional one-time fee. This fee decreases on a daily schedule through the end of January. February 1st at 8:00am PST Today, domains will be available to the public at a base annual rate through the registrar of your choice.
How can today be useful?
A Google ad mentions its use in conjunction with holidays and states how FTD registered Valentines.day.
The holiday celebration angle is actually the old fashioned SEO link building method. It is a far-fetched and ambitious approach but one that has worked in the past. It consists of creating an awareness day related to a product or service and then promoting that “day” to get links to the site. Yes, entrepreneurs will do almost anything to turn money into profit!
Today is rated by Google as useful for celebrating special days and events or promoting a cause.
For example, the NAACP registered MLK.day and the World Wildlife Fund registered Wildlife.day.
The new .day gTLD is also being promoted as a method of brand amplification, which may be more beneficial for some brands than others.
Google also promotes .day as a way to build community, as in Yoga.day and HolocaustRemembrance.day.
However, there are many ways to make .day financially beneficial, from affiliate marketing and e-commerce to advertising and even link building purposes.
So it might be worth giving your .day TLD some consideration to see how the new gTLD might fit into your existing marketing strategy or become part of a new one.