2022 has been a whirlwind year for SEO, and it shows no sign of slowing down.
This year alone, Google has dropped eight confirmed and unconfirmed updates — leaving many companies scrambling to keep up.
With so much ups and downs, how do you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
On December 14th, I moderated a webinar with Pat Reinhart, Vice President of Customer Success at Conductor.
Reinhart distilled the year’s biggest SEO insights and shared some expert predictions based on 2022 algorithm updates to reveal what the next year might hold.
Here is a summary of the webinar. To access the entire presentation, complete the appearance.
Prediction 1: Google’s volatility will continue to increase
There are a lot of upsides to come, and this could be the new normal.
[Discover tips on how to navigate the new normal] Instant access to the webinar →
What makes this year, and possibly next, so intense is that the time between algorithm updates is getting shorter and they’re starting to pop on top of each other.
Google will continue to test new features and result types.
what does that mean? More algorithm changes will happen in less time, which equals more volatility.
3 things to watch out for:
- Updates are rolled out on top of one another and in tighter succession.
- Updates are starting to come out faster.
- Google doesn’t care about your feelings anymore.
[Learn how to make these updates easier to handle] Instant access to the webinar →
In the next year, there will be more requests for tests and data from Google due to what is happening in the younger generations, which leads us to the next prediction.
Prediction #2: Visual search will become more prominent
Gen-Z is turning to TikTok and Instagram for their search needs, effectively bypassing Google.
Google is changing to keep up.
Younger generations relate to visuals better because it gives them a better experience.
Thus, Google now uses more visual elements in search.
3 things to watch out for:
- Take care of your photos.
- Create video content.
- Know that Google is not the only search engine.
[How you should approach each “search engine”] Instant access to the webinar →
Prediction #3: More companies will take technical SEO seriously
Google wants to give users a good experience, so it has become important to ensure that your site works at a technical level.
Many companies now know that the solution is to set up a system where your site is constantly monitored, and move to an “always on” mindset.
[See what “always-on” looks like] Instant access to the webinar →
3 things to watch out for:
- The validity of your site.
- your approach.
- Algorithms you target specifically.
Prediction #4: Companies will waste money on the Metaverse
It is wise not to invest in the Metaverse just yet because it is not proven.
3 things to watch out for:
- He’s not ready.
- Nobody uses it.
- It would probably get weird really fast.
[Find out why] Instant access to the webinar →
Prediction #5: Everyone will forget that Universal Analytics goes so far
Everyone will forget that Universal Analytics stopped on July 1, 2023. And it will go crazy for those who have never set up GA4.
While most predictions have a lot to do with algorithms, at the end of the day, it has to do with the content you create and the experience you give your customers, so make sure you can track them effectively in 2023.
[Slides] Predictions of SEO experts and the Google algorithm for 2023
Here is the presentation:
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Image credits
Featured Image: Paolo Bobetta/Search Engine Magazine
