It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential for research.
That’s right – there is no doubt that artificial intelligence will continue to revolutionize how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time.
Sridhar Ramaswamy, CEO of Neeva and former Head of Google Ads, joins me on the SEJ Show to discuss how AI questions and answers will change the way people search. We touched on how AI will change the business models of search engines. It also addressed the limitations of ChatGPT, and the importance of sourcing and citations in AI-assisted search-driven direct answers.
We felt that commercial search engines, Google and Bing, had become products of advertisers, not products of you and me figuring out what we wanted. We felt that a user-focused search engine could differentiate itself and provide a better product experience. So Neeva is, in essence, a user-first search engine. This means that we do not display ads, do not display affiliate links, and protect your privacy. – Sridhar Ramaswamy 02:03
NeevaAI seems to fix most of the issues I’ve been having with chatGPT, especially the lack of accurate sources and information.
– Lauren Baker, 35:30
The core technology behind chatGPT is this model called GPT-3.5. The basic technique this model uses is to learn on every page, every piece of text it can get. Notice now that they don’t know where these pages came from. They don’t know if it’s real or not. They don’t understand things like the authority of the association structure. – Sridhar Ramaswamy, 06:41
[00:00] About Sridhar.
[05:29] – Limitations of ChatGPT.
[10:17] – A tour of Neeva’s AI research.
[17:35] – Monetization challenges that ad-supported search engines may face with AI.
[21:24] How are verified sources presented?
[23:48] – How personalized are the AI-driven answers based on history?
[24:54] Will there be more follow-up inquiries after the AI results are given?
[27:43] Where does this go in terms of privacy?
[35:30] – Is Niva available in many languages?
[37:12] Can website owners check with Neeva, such as Google Search Console?
Neeva: Private search without ads: https://neeva.com/
All of us, willingly or unintentionally, are participating in a gigantic Google-like experiment. We are happy to send your thoughts, concerns and wishes to chatGPT. Even worse, it’s not equipped to reasonably segment information like Google. Google is like, okay, this is your account, these are your searches, you want to delete it, tell me. We will delete it. They make it difficult for you to do this, but it is possible. So I think there should be oversight of how this is done. What does storing personal information mean? If the data is used to train future models, then life gets pretty scary.– Sridhar Ramaswamy, 32:50
One of my main points of concern with some colleagues while discussing AI is real-time answers. This would be a direct negative to the traditional Google search monetization model.– Lauren Baker, 15:59
Lack of power is a huge issue. Also, these models are huge. They take an enormous amount of money to train and an enormous amount of money to run, and they’re not in real time. So what we do at Neeva is we use a technology called retrieval, augmented generation. This is a fancy way of saying using the power of search to map the field of reality to a large language model. Then ask him to create a script and cite which part of the input text he uses.– Sridhar Ramaswamy, 08:27
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Connect with Sridhar Ramaswamy
Sridhar Ramaswamy is an inspiring example of using technology for the greater good. After leading Google’s massive advertising division, he succeeded as an investor in Greylock Partners.
Then he took his ambitions one step further with Neeva. This privacy-focused search engine has no ads and operates on a subscription-based model instead.
This master of technology combines human values with revolutionary thinking to make software work towards beneficial societal outcomes. With ambition inspiring him forward, this entrepreneur has set new avenues of discovery. As a result, we can all benefit from Sridhar’s relentless vision of innovation!
Connect with Sridhar on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/
Follow him on Twitter: https://twitter.com/RamaswmySridhar
Connect with Lauren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker