When I was young, I loved fireworks.
Since my childhood, the Fourth of July has always been my favorite holiday.
And so as a kid, I saved money from Christmas through July to get some really cool stuff making a splash.
I remember digging through the discount bin at nine years old, looking for something worth my last dollar.
I came across a firework that I had never seen before. He was called “The Little Magician”.
And it was just a buck. it was fate.
A few days later, I lit the fuse on those $1 fireworks and walked away casually, just expecting to see some sparks and maybe some smoke.
Instead, I got six missiles flying in different directions and then an explosion that must have shook every window for two blocks.
It was the coolest moment of my life, and I really got more bang for my buck.
Why am I talking about this, and what does this have to do with marketing?
Because the more I know about Google ad scripts, the more I realize that scripts can bring the most benefit in all of my marketing.
In just a few hours (or minutes in some cases), you can automate tasks that save you hours of work each week.
Imagine you have a free assistant that you only have to train once, and it works for you repeatedly without errors.
looks good?
This is just the tip of the iceberg for Google ad scripts.
If you are interested in becoming a better marketer, this tool is an amazing asset.
This article will detail common objections to learning how to program scripts and why you should start today.
Look beyond your fears
I know what you’re thinking now. You’ve been there before.
Truth be told, you might still be out there.
Here are three common reasons for starting your entire career without learning to use Google text ad scripts.
1. I can’t program
Well, that’s a very fair point.
Coding scripts in Google Ads requires knowledge of JavaScript.
It is a skill that takes time and energy to learn.
However, just like most other things in life, coding Google ad text seems more difficult than it is.
You’ll be glad to know that JavaScript coding is beginner-friendly.
2. I’m going to spoil something
Can you spoil a campaign with texts?
Absolutely.
But fortunately, there is a preview tool that detects problems before they do any harm to live campaigns.
You can do many things with scripts that don’t involve making actual changes to the campaign.
There are dozens of scripts that perform time-consuming tasks but don’t make active changes to your campaigns, such as running reports and campaign audits.
3. Writing and publishing a script is a waste of time
Writing a script can take a while if you are new to programming and trying to do something complex.
However, there is a whole world of pre-made scripts out there that only need minor tweaks to roll out to your campaigns.
If you’ve ever thought about automating something in Google Ads, chances are someone has already written this script.
More to come.
5 reasons to learn how to program Google Ads scripts now
1. Like a best friend, Google understands you
Google currently has a robust and well-built catalog of surrounding information Google ad scripts.
This platform is a goldmine of information about using, developing, coding and publishing scripts.
And the best part is that almost all of this information is suitable for beginners.
The Google Ads Scripts web page includes the following sections of information:
- guides: High-level information about how scripts work and how to get started with creating them.
- reference: Provides code strings and explanations for all the individual elements that make up the text. This section serves as a dictionary of the “language” of texts.
- Examples: Access dozens of easy-to-use, copy-and-paste scripts for immediate use.
- the support: Information about common issues and links to other resources, such as the Google Ads Programming blog, which provide the latest updates and information.
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Screenshot from the Google Ads Scripts page, March 2022
2. Scripts can do more than improve a campaign
A common misconception is that scripts are only for automating your campaigns.
Scripts can also have many uses, including, but not limited to:
- Create and send reports.
- Campaign performance analysis.
- Send alerts.
- Create extensions.
- bulk downloads.
Even on their own, it’s easy to see how each of these use cases can help change the way PPC marketers work.
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Screenshot from the Google Ads Scripts page, March 2022
3. Google Ads scripts are easy to learn
It only takes entry-level knowledge of JavaScript to customize parts of a body script you’ve found online or create a body script from scratch.
Become an invaluable asset to your company and clients by expanding your PPC skill set and learning to code.
The Job Foundry classifies JavaScript as one of the Top 5 easiest programming languages to learn.
JavaScript is also a popular programming language used by him 97.9% from all sites.
Due to its popularity, you can find various resources online to help you create and edit Google ad scripts, from Reddit to Google and everything in between.
4. Proof of your future career
Automation isn’t stopping anytime soon in Google Ads or Marketing.
Tools like Zapier are becoming increasingly popular due to their time-saving automation.
Microsoft has also made a great commitment to automation with its Energy automation software.
BardotAnd the hubspotAnd the SendInBlue They do the same.
Automation is everywhere, and Google is constantly rolling out new features in Google Ads to automate campaign management.
So, automation is here to stay.
I’m not saying you have to learn programming to stop marketing and change careers completely.
However, Google Ads scripts are the basis for automation within Google Ads.
Knowing how to use and create scripts will become more important in the future.
Learning the skills to automate Google Ads will put you ahead and advance your career.
5. Google Thinks Scripts are important
You should note that whatever Google’s resources are, they are essential.
For example, Google has put a great deal of effort into a new Google Ads text experience that launched recently.
This new experience has a completely rewritten backend to take advantage of the new features in Google API Ads. “
While it may seem that Google has unlimited resources, they get to decide where they invest their time.
So, when something is released, trust that it is something they support and they want you to believe in.
your next challenge
The decision to learn, use, modify, and create Google Ads scripts can be intimidating, but I wanted to leave you with a challenge.
go to the Google Ads Script Developer Page And look at it.
Examine the different things you can do with scripts in Google Ads campaigns and see the examples of available JavaScript code.
This is.
That’s the whole challenge.
Trust me, seeing all the potential opportunities Google ad scripts can provide will make you even more excited to learn how to code them.
Happy scripts!
More resources:
- Free Google Ads to dynamically change target ROAS
- How to use JavaScript to automate SEO (using scripts)
- Top 10 Pay Per Click Trends To Know In 2022
Featured image: Visual Generation / Shutterstock
