Done right, infographics are a great visual way to capture your readers’ attention while effectively communicating the key points you want them to focus on within your content.
There are many benefits to incorporating infographics that can help your marketing strategy and build brand authority.
First, it motivates readers to stop and focus on the information with its well-planned design that highlights key data.
It can also play a storytelling role, guiding readers through a new process or perspective that triggers your call to action.
A recent study showed that 57% of marketers are B2B It incorporates charts and graphs into its marketing content.
Not only are infographics great ways to inform or persuade your readers, they’re easy to share across social media to help reach your target audience.
In general, people like to take in small-sized information, and this is a creative way to go about it.
Infographics are useful in many forms of marketing content, such as blog posts, web pages, landing pages, emails, and lead generators.
Now that you know why they’re important for marketing, we’ll break down the different components of infographics, the valuable and powerful types of infographics out there, and some free tools you can use to create them.
Eye-catching title and sub-headings
So, for the main parts of a persuasive infographic, you first need to decide what topic you want to discuss.
Then, you can layout the main topic and subtopics with their corresponding headings and subheadings.
It is crucial that it be well-researched and descriptive, so that you can quickly communicate what you are trying to present to the reader.
background and research
Next, you will need to brainstorm and gather background information or do research on your topic. This is an important part of the process because it is the foundation of your infographic.
Make sure that you are pulling in the correct information to highlight it in your infographic. This can include important statistics, data, or facts about the intent and retention of the information for your publication.
This data can come from inside information such as customer data or research you’ve already conducted, as well as quotes from thought leaders, industry experts, or any reliable sources you find along your research journey. Just be sure to check your sources.
Planning and design
After you have all the information you need, you can decide what you would like to use it for and start planning and designing. Be sure to include eye-catching graphics, photos, or icons.
Graphics are useful and aesthetic elements to enhance your graphics.
It is essential to ensure that the theme is consistent, not only in the layout of the infographic but also within the information you have chosen.
Also, be sure to consider your branding elements when designing your infographic.
Now, we’ll dive into some of the best practices for designing an infographic and then show you different types of infographics that can help make your data shine.
Best practices for graphic design
Here are some valuable aspects to consider when designing an infographic:
- Choose your target audience and design your infographic accordingly.
- Select the type of infographic best suited for the information.
- Choose a designer or create a wireframe.
- Define your KPIs.
- Market your infographic with catchy titles.
- Create a good meta description or raw copy to draw people in.
- Make sure you can easily share and locate your infographic.
- Review your infographic and get feedback from team members.
Types of charts and when to use them
Understanding how and when to use the following infographics can help you better interact with your readers and ensure they focus on the information you want them to remember.
Here are the different types of charts that you should keep in mind:
Timeline charts are perfect for showing the different steps of planning an event, creating a story for a topic, or providing a timeline of important milestones your company has recently achieved.
Plus, it’s great for displaying critical points in your work history or when you want to discuss the expectations of an event further.
If you are trying to show how long a project will take, you can show when each goal or aspect of the project will be completed in a timeline infographic.
For example, you might want to use this type if you have an upcoming project and want to detail the dates of key events along the way to visually represent how that project will be achieved.
If you choose to create a timeline infographic, you may want to highlight dates or points using different font sizes and connect each date with a line.
In addition, you can use different colors to distinguish between the date and the subtext.
Statistical graphs help readers understand and retain specific data points or statistics that are central to the information you provide.
This can be useful for highlighting information to prove a point and impressing the reader with quality resources.
Again, this puts the effort of dialing on the numbers, making them work in your favor.
If your company recently completed a study and would like to display the result or attach a graph to a case study to quickly highlight the data, a statistical graph could be a great way to do that.
Like a timeline infographic, a flowchart breaks down the major components of an event or project but focuses more on the actual steps or important points along the path to completing a task.
It is a visual representation and summary of the main ideas. This can be useful if you are trying to simplify the explanation of the process and help readers better understand each step.
If you choose a flowchart, make sure that each step has references for the next step.
For example, you can separate subtitles and content with different font colors and sizes. This can also be useful if you’re trying to communicate a new process within your company, need to create a how-to guide, or show a hierarchy.
An infographic can be ideal if you want to highlight a few key points.
It would also be helpful if you could send an overview of a new event or idea. It’s a great way to summarize or give the main points of a more in-depth topic.
It can be useful to include these types of infographics in a blog post to help convey information quickly and effectively to your readers as you plan to provide future content around a particular concept.
The title and subheadings are key here; It should be descriptive and engaging if you are explaining a complex topic.
You can help differentiate the dots by placing them in different color blocked sections. Although not to overdo it, just pick a couple of colors for your infographic theme.
Comparison charts are ideal for comparing two different products or services.
For example, you might compare your company’s product to another or describe the pros and cons of why the product will work better in one situation over another.
Comparison charts are also great for producing a list of some pros and cons of a point of view or if you want to compare different positions on a topic.
But it is important that the information is concise so as not to overwhelm the reader with a large amount of data.
People often create to-do lists or checklists in their daily lives to keep track of what they want to achieve, and this can translate into useful charts.
For example, if you want to create a summary or list of tips or key points about a topic, an infographic can come in handy.
For a list of infographics, keep the information brief and to the point; Remember that this is short form content.
Also, group relevant information together in the chart to avoid confusing the points.
Map graphs are ideal for providing information about the backlog of business locations in different geographic areas or providing a quick summary of demographics.
You can use this infographic as a visual display of the world or a specific country or city to display important information about an area.
Let’s say your company has completed a survey or study about a specific area and has valuable information and statistics that they want to display, this infographic can be useful.
A company can also use this infographic to show the areas they serve or the locations for an upcoming event.
If you want to slowly lead your readers through a more complex idea or process, an interactive infographic can help you complete that task.
This infographic is excellent for guiding readers on a journey while providing smaller bits of data at a time when they can go back and forth in their own time.
If there are key points in the infographic that readers want to learn about first, they can identify them before exploring further.
It is essential to think about the user experience here to ensure that they are directed to the call-to-action in your infographic.
5 free infographic tools
Here are some great tools for creating effective infographics with many customizable features and templates.
It’s important to find an easy-to-use platform that can help you easily create impactful infographics, so if you’re interested in using an infographic tool, consider the following:
Infographics are a great creative tool for content creation and marketing.
It’s a compelling way to tell a story and help your readers retain the key information you want them to have in the content piece.
It is important to take the time to choose the right infographic and to focus on each stage of the design process to make sure it is effective.
Remember to start with your infographic goal, and then it will be easier to see which one is best for what content and what types of graphics and design elements will be most useful.
This visual storytelling is one of the best ways to communicate efficiently with your readers.
- 10 great ways infographics benefit your content strategy
- How to create infographics that go viral and increase traffic
- Content Marketing: The Ultimate Guide for Beginners
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