If there is one statement that seems true to marketers, this is it “Change is the only constant.”
The marketing landscape can be unpredictable, especially with the challenges and uncertainties of the past few years.
to me CallRailagency growth surveys, 94% of small businesses were seeking help from a marketing agency after lockdown in 2020. And this year’s report reveals just that 95% of marketing professionals in the US met their revenue targets last year.
So what’s next for small business marketers looking to get ahead in 2023?
Are you equipped with the tools, skills, and knowledge to succeed in this ever-evolving landscape?
How should your agency adapt its strategy to accommodate frequent market shifts and prepare for the future?
With agency professionals anticipating more changes for the coming year, now is the time to get on track.
in The latest CallRail reportAnd Agency Outlook for 2023: Marketing is becoming more complex – and agencies must adaptHere, you’ll find all the insights you need to give your marketing strategy the boost it needs.
1. Outperform your competitors with these must-have automated marketing tools
If you’re looking to set your agency apart from the competition, you’ll need to find ways to make your workflow more efficient—in which case, automation is a must.
artificial intelligence (AI) It will be a major player in small business marketing next year, as many large agencies have already begun to embrace the technology.
Artificial intelligence is a commonly thrown term, but what exactly does it mean?
Artificial intelligence is basically an umbrella term that describes a group of unique but related technologies that can simulate human capabilities.
CallRail’s Conversational intelligence It is an essential marketing tool that uses artificial intelligence to automatically analyze calls and provide insights into the words and ideas your customers use. Agencies can then use this information to adjust keywords and marketing strategies.
Andrew R. Miemault, founder of Mantic Media Group, shared the following on how automated tools are affecting his business:
“With call transcription, we can listen in on calls, find specific keywords that people are using and even vocabulary that we might not have thought of building — and then add it to our search programs.”
Read the Full report For more details on how this technology works for your agency.
2. The Evolution of SEO: How to Fine-tune Your Digital Marketing Strategy
There was a time when SEO seemed to be about improving your site to rank on Google, and that was pretty much the end of it.
Although the Search Engine Optimization (SEO) It’s still a huge factor in digital marketing strategy, and its nature has certainly changed.
Today, digital marketers are branching out to include a wide variety of Alternative search engines In their SEO strategy, including Bing. Not to mention that it has also become quite common to optimize content specifically for social media platforms.
These changes present a host of new opportunities for marketers of small and medium-sized businesses.
As SEO continues to evolve, you should try to implement the following to create a successful strategy:
- Test new search terms.
- Optimization for different search engines.
- Create different types of content for different channels.
- Evaluate your results for best practices.
Start expanding your digital marketing campaigns today with these SEO tools ideas.
3. How thought leadership can take your agency to the next level
Every brand wants to be a thought leader. When you’re the person others in your industry look to for insights, you know you’re doing something right!