7 Best Content Marketing Platforms For An Effective Strategy

“Content is everything.”

At least, this is one form of saying that every site owner adheres to. But in the ever-changing landscape of content marketing, content distribution It is the close runner-up for the content itself.

Organizations must invest in effective content marketing by leveraging different content marketing platforms as competition gets fiercer.

how fierce? 47% of companies plan to grow their content teams this year.

Here are seven tools to consider to take your content to new heights.

1. Explosive Topics – Best for trending content

Founded by Brian Dean Backlinko and Exploding Topics, it has been a trusted resource in content marketing since growing Backlinko from zero to millions of monthly users.

Since creating his website, Dean has set his sights on helping others by providing data on growing topics before launching.

explosive topics It collects data and uses an advanced algorithm that provides percentage growth for specific subjects of choice.

With access to this data, you can start writing content first to gain a first mover advantage over competitors.

2. BuzzSumo – Best for Social Media Content

BuzzSumo It exploded on the scene in 2013.

Since then, this platform has diversified its service offering to become a powerhouse for serious content marketers.

BuzzSumo offers content discovery, research, monitoring, and influencer insights. The Influencer’s Choice can greatly increase the chances of your content marketing efforts going viral.

By going to the Top Participants section, you can identify influencers who have shared articles that may relate to the topics you’ve written and connect with influencers to share your article to expand the reach of your content.

3. Outbrain – Best for original content

superiority It was one of the leading pioneers in local content and gained massive market share over competitors.

Today, Outbrain delivers 344 billion monthly content recommendations in more than fifty-five countries. Getting started with Outbrain does not involve a large cost investment.

To start a campaign on the Outbrain Network, you set a campaign budget of $20 and a CPC price point of 0.03 cents.

Considering how quickly you can scale your content marketing and strategically retarget users once they’ve landed on your site makes Outbrain a no-brainer.

4. Patreon – Best for Membership Content

Patreon Offers a premium membership model for content creators.

Monthly pledges from patrons provided content creators with a consistent way to provide quality content while making a living.

Founded in 2013, Patreon has quickly become the go-to platform for content creators to build a loyal fanbase.

Content creators span many areas of focus, which include videographers, podcasters, writers, artists, and musicians.

If you are a content creator who wants to make a living without starting a blog, Patreon is the way to go.

5. Conveniently – Best for scheduling content

Content distribution scheduling is easy with help decent. You can easily plan times and dates for distributing content across multiple platforms.

A feature called Storybook uses proprietary technology to deliver a predictive model of which topics will have the most significant impact.

In addition, Contently provides SEO recommendations and checks the voice and tone of the content. One of the most powerful features it constantly offers is access to the premium creative network.

Book examination can be difficult when you are just starting out.

I have continually created an outstanding network of writers that you can draw from. Many of these writers have published articles for The New Yorker, Wired, and The Financial Times, among many other well-established publications.

It also provides access to videographers and designers to help create more impactful content through its premium creative network.

If you are looking for an enterprise content marketing platform, Contently is a top contender.

6. Scoop.it – ​​Best for organizing content

Scoop.it It is a cloud-based content management platform that discovers and searches content across the web and social networks. More than 30 million web pages are crawled by Scoop.it.

You can quickly scale your curated content needs by taking advantage of our WordPress integration to publish content directly to your site.

Leveraging curated content will help build trust and add value to your audience while highlighting your specific industry expertise.

You stand to lose if you don’t incorporate rich content into your content marketing strategy.

Hootsuite recommends a rate 40% created and 60% curated content To boot your content marketing efforts.

7. Uberflip – Best for personalized content

upperflip It offers many options for content marketers, but one of the most valuable features that Uberflip provides is the ability to customize content for audiences.

As a result, content marketers are turning to Uberflip to implement ABM (Account Based Marketing).

The content destination feature allows marketers to engage audiences with personalized messages and provides custom layouts and custom branding.

according to Statistics About personalization, content marketers need to pay attention to personalized messages.

conclusion

If your organization is not investing in content marketing, it may be safe to assume that you are losing market share to your competitors.

Content marketing is not an option but a necessity in today’s landscape.

As a result, there are many content marketing platform options to get you started quickly.

There are no right wrong choices to get started with content marketing.

You have to jump in and get your feet wet.

Starting with one of the above content marketing platforms is a good step in the right decision.

More resources:

• 11 retail content marketing trends to inspire your next campaign
• Content Marketing Priorities for B2B and B2C in 2022
• 12 ways to use content marketing to build brand awareness

Featured image: The KonG / Shutterstock