9 Examples of Highly Shareable Content

Social media is a powerful tool for marketers.

Unlike most forms of customer and brand communication, it creates an opportunity to start and maintain a conversation with your goals.

This, in turn, allows you to speak to them directly, address their needs, and explain why you are offering the best solution.

But to start that, you need to have the kind of content that grabs their attention first and then encourages them to interact.

And for maximum exposure, you want something they’ll share.

This branding ad allows you to step out of your circle of contacts and followers and tap into new groups that you otherwise wouldn’t have been exposed to.

So, how do you create shareable content that others want to repost?

This is exactly what we will look at in this guide. We’ll examine different types of shareable content, what makes content shareable, and give you examples of formats you can use.

Ready to get started? Let’s go.

Create shareable content

If you’re Beyoncé, you can probably skip this section.

For everyone else who doesn’t have tens of thousands of loving fans who will repost anything you share, let’s look at some of the common features you’ll find in highly shared content:

• It’s useful – People share content they find helpful with their friends and family, so they can also get help.
• It is entertaining or amusing – Everyone loves to laugh. If you can make your target audience laugh, they will pass that tickling element on to others.
• It tells a compelling story – Ever since cavemen gathered around a fire, humans have always loved discovering and sharing stories.
• Takes a clear stand on your values – No one will retweet something that says, “Both sides raise valid points.” Don’t be afraid to take a stand if it aligns with your values. Others who agree will share it.
• It has a visual component – while it can go viral with just a text post, it’s much more difficult than anything with a visual component.
• it is time – Catching up on popular cultural themes will result in a much greater amount of meaningless and outdated references or memes. This includes “Keep Calm & (Literally Anything)”, jokes about Harambe, and any references to “All Feelings”.
• It’s original – If you’re just recycling readily available content, it will be largely ignored. Find unique angles and create something new.

Now that we’ve discussed what makes content shareable, let’s dive into the different types of content you can use to create posts.

Types of shareable content

1. Charts

32.5% of marketers say they use infographics more than any other type of visual in their visual content marketing efforts.

why? Because they provide information in an easy-to-understand and comprehend format.

Infographics are a versatile medium that can be used for many different purposes, and they are visual storytelling tools. Some of the most common uses include:

• schedules -Used to show planned steps, tell the history of an organization, or discuss future expectations.
• Statistics The numbers indicate a strong point. Creating graphs with statistics provides viewers with an easy way to understand and retain specific data.
• Flowcharts Breaking down components into steps, flowchart diagrams can be a great way to simplify complex tasks.
• comparison – Infographics can be the perfect way to list the pros and cons or differences of different options in a face-to-face format.
• maps – Nothing conveys geographic information faster than a map, making it as perfect as charts.

2. How-to guides

Life is full of problems and hassles – and most people are very grateful for any tips that can help them save time or energy.

They value learning a new or better way of doing things and want to share this new knowledge with their social or business circles.

That’s why how-to guides are incredibly shareable on social media. It can be videos, blog posts, or even infographics. This is an example:

Curious… How to become an SEO freelancer? What does a freelance seo translator do? Most importantly, how does an SEO freelancer get clients?

And for our freelancers, what’s your number one source of new business? https://t.co/HVSv95OTva pic.twitter.com/YJEdkVAAoh

– SearchEngineJournal® (sejournal) December 8, 2022

Whether you’re trying to show existing customers the easiest way to use your product, help them envision a better quality of life, or navigate a mechanical process, step-by-step instructions are the answer.

This makes them popular posts.

3. Lists / lists

Not to talk a lot about you, but this piece is a great example of the next kind of shareable content.

Posts are known as listicle (list and article), and they are a reliable way to generate social attraction.

There are two main reasons for thiss:

• They set expectations in advance – The title “5 Foods That Fight Belly Fat” tells you immediately what the article is about and what your readers will get from reading it.
• can be scanned – A study from 2008 found that web users only read 28% of the words on the page. Most people browse for the highlights and main points, which the list posts make clear.

Let’s take a look at the 17 types of marketing content and learn how to use them to make a bigger impact in your marketing. via @brianfr07823616: https://t.co/KnwP0aMxr4 #marketing #contentmarketing #contentstrategy # SEO

– SearchEngineJournal® (sejournal) December 7, 2022

You can also share images with graphic representations of the lists.

4. Video clips

Whether it is a file A first-person view of what a skier sees on the slopes Or videos of people using your product, videos are an effective and easy-to-share form of content.

Videos are very easy to consume, entertain and inform audiences in a familiar format.

Now keep in mind that Americans spend, on average, 6 hours 23 minutes a day Watch video content on their mobile device.

Immerse yourself in the rich comic book history of Wakanda with the family dynasty of its ruler, the Black Panther. Long live the king. 👑 pic.twitter.com/NN4ktZ1VqO

– Marvel Entertainment (Marvel) November 25, 2022

They run the gamut from music videos to influencer videos to sports clips. And they all have one thing in common (aside from being videos, obviously) — they generate a lot of buzz.

5. Memes

Since the advent of the internet age, memes have been a huge part of internet culture. Memes are shareable cultural “inside jokes”, usually funny and relatable.

It is also very popular among young people. 55% of netizens between the ages of 13 and 35 share memes every week, while 30% share them every day.

That’s a lot of exposure for the brand if you can get them to participate something of your social accounts.

Just make sure your meme content is in keeping with the times.

nothing givesHow are you guys guysEmoticons are like a meme format that hasn’t been used since 2015.

6. Ongoing events/promotions for a limited time

Breaking news makes social content highly shareable.

Social media has become the dominant news platform, with 71% Americans get their news via Facebook, Twitter, and similar sites.

But if you’re not in the news business — and most of you probably aren’t — it can be hard to jump on these “hot” stories. And if you’re not in the news business, you probably don’t want to be in it anyway.

so, what are you doing?

The answer is to use the limited-time offers. Create posts announcing a 30% discount on your business, and your followers will share it with their friends who have similar needs to your product or services.

Or use current events as a way to generate more exposure. It could be something related to your industry or something completely random that you can associate with your brand in a clever way.

For example, who could forget Arby’s epic Twitter “beef” with Pharrell Williams?

And keep an eye on popular hashtags to see if there are any that you can use to your advantage.

7. Stories from the heart

People love feel-good stories. And just as important, they love to pass it on so other people can feel good, too.

Content that can inspire strong positive feelings tends to be overlooked.

These can be things like posts about the charity work your business has just done or even content that encourages others to dream up something good, for example, “How to make your wedding day the best you’ve ever had.”

The following statement was released in regards to Brittney Grenier’s homecoming: pic.twitter.com/p0D0nhaNDW

– WNBA (WNBA) December 8, 2022

8. Interactive content

Thanks to advances in technology, people expect to be able to interact with content. This means they don’t want marketing to talk to them; They want something they can interact with.

from BuzzFeed contests to Playable ads In opinion polls, the internet age has resulted in an audience that wants to be part of the story, not just listen to it.

Give your audience more than one thing to read; Instead, give them experience. They will pass it on to their social media followers if it is good.

9. Controversial opinions

It has been said that all publicity is good publicity.

With this in mind, if it fits your brand, don’t be afraid to stir up a little rabble. People love to spill their blood – it’s the principle around which talk radio is built.

and a Studying from the Wharton School At the University of Pennsylvania, I found that anything that evokes feelings of intense excitement like anger or anxiety is often a conversation starter in crowds.

If it’s something that fits with your brand image, a strategic attack on a popular position can lead to a flood of posts, both from people who agree with your position, and those who disagree.

Yes they do, and they made the difference! Our democracy only works when it works with everyone. thanks for the @employee For everything you do 365 days a year to ensure that every voter is heard. https://t.co/jdEOxZBcfB

– Ben & Jerry’s (benandjerry’s) December 7, 2022

In addition to the attention this type of content attracts, it also allows you to lead the conversation. Beware it’s easy to cross the line from being controversial to being offensive.

In general, if you’re going to use antagonism for the benefit of your brand, you need to do all of the following:

• Take a stand on a popular issue.
• Explain why your position is right and the other wrong.
• Support your argument with statistics and resources from reputable sources.
• Hold on to your convictions with confidence.

You also need to understand that any mistake with this type of content can have disastrous results, so use it with caution.

Improve shareable content

There are endless types of content you can use to encourage social media engagement, and as you can see, there can be some overlap between these types of content.

You could have a video that’s also a how-to guide, or an infographic that’s also a menu.

However, with planning and forethought (and a little luck), you can create the kind of social content that leads to more shares and improves your exposure.

And once you find something that works, don’t be afraid to use it more than once.

More resources:

• 7 ways to use AI writing tools to generate content ideas
• Tips for writing social media engagement posts that get noticed
• Social Media Marketing: A Complete Strategy Guide

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Featured image: Merkushev Vasiliy/Shutterstock